IZEA, Author at IZEA Worldwide, Inc

Former President of Olive Garden Joins IZEA Board of Directors

John Caron brings 27 years of Fortune 500 Brand Experience to Company Orlando, Florida (April 13, 2015) - IZEA, Inc. (OTCQB: IZEA), operator of the…

IZEAApril 13, 2015

Resources

IZEA: The Art of 'Content Marketing'

The internet has spawned a universe of self-anointed experts pontificating on an array of topics as diverse as our universe itself. The "blogosphere" has become…

IZEAApril 8, 2015

Resources

Brands love star Instagrammers, but disclosure is elusive

For brands, teaming up with influential Instagrammers is fast becoming a smart way to reach a fashion-savvy audience. Last week, Lord & Taylor infiltrated Instagram feeds of thousands by asking…

IZEAApril 7, 2015

Press Releases

IZEA Q1 2015 Bookings Grow 151% Year Over Year

All-Time Quarterly Record of $4.3M Orlando, Florida (April 7, 2015) - IZEA, Inc. (OTCQB: IZEA), operator of the premiere online marketplace that connects brands with…

IZEAApril 7, 2015

Press Releases

IZEA CEO and Chairman Ted Murphy to Present at One Spark Speaker Summit

April 6, 2015 – ORLANDO, FL – IZEA Inc.'s (OTCQB:IZEA) Ted Murphy, CEO and Chairman, will soon be knocking on Jacksonville's door as he speaks…

IZEAApril 6, 2015

Resources

Lord & Taylor's Uber-Successful Blogger Campaign Violated FTC Guidelines

Last weekend, Lord & Taylor paid 50 bloggers to wear a dress from its new Design Lab clothing collection and post it to Instagram, all…

IZEAApril 6, 2015

Resources

Breaking Down the Difference Between B2B and B2C Marketing

The world of content marketing is full of jargon, insider language, and industry specific terms. If this is your first time working with a marketer,…

IZEAApril 5, 2015

Resources

Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Last weekend, Lord & Taylor scored a social media coup with an Instagram blitz that had 50 fashion influencers wearing the same dress, which sold…

IZEAApril 3, 2015

Resources

Did Lord & Taylor’s Instagram Influencer Campaign Cross The Line?

It was a powerful illustration of the effectiveness of influencer marketing, but did it cross the line into undue influence? Last weekend, 50 popular fashion…

IZEAApril 3, 2015

Resources

Lord & Taylor’s Instagram Coup: #PRWin or Ethics Fail?

Earlier this week, Adweek ran a story that got many in the marketing industry buzzing: Lord & Taylor had achieved a social media coup by quickly…

IZEAApril 3, 2015

IZEA

Former President of Olive Garden Joins IZEA Board of Directors

IZEA: The Art of 'Content Marketing'

Brands love star Instagrammers, but disclosure is elusive

IZEA Q1 2015 Bookings Grow 151% Year Over Year

IZEA CEO and Chairman Ted Murphy to Present at One Spark Speaker Summit

Lord & Taylor's Uber-Successful Blogger Campaign Violated FTC Guidelines

Breaking Down the Difference Between B2B and B2C Marketing

Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Did Lord & Taylor’s Instagram Influencer Campaign Cross The Line?

Lord & Taylor’s Instagram Coup: #PRWin or Ethics Fail?

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