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For brands, teaming up with influential Instagrammers is fast becoming a smart way to reach a fashion-savvy audience. Last week, Lord & Taylor infiltrated Instagram feeds of thousands by asking…

Last weekend, Lord & Taylor paid 50 bloggers to wear a dress from its new Design Lab clothing collection and post it to Instagram, all…

Earlier this week, Adweek ran a story that got many in the marketing industry buzzing: Lord & Taylor had achieved a social media coup by quickly…