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When the kids leave the nest, it’s the perfect time for parents to start a new, exciting chapter—full of adventure, personal growth and rediscovering old…

While partnering with influencers to promote products is common, an increasing number of companies are taking their influencer marketing efforts to the next level by…

Discover the top Kohl’s influencers known for sharing the best deals and the latest stylish trends. These influencers highlight Kohl’s extensive range of fashionable products…

A 2024 survey of U.S. social shoppers found that of all the shopping-related content produced online that persuaded consumers to buy something on social media…

Whether you’re in the business of costumes, candy, or content, Halloween presents a unique opportunity to engage your audience with thrilling and shareable content. But…

User-generated content (UGC) is essential for marketers, as consumers are much more likely to trust authentic recommendations from real customers over branded messages from the…