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California is a hub of diverse and dynamic influencers who capture the stateโ€™s unique culture โ€” from fashion and art to food and lifestyle. For marketers, these influencers offer powerful opportunities to connect with California audiences authentically, showcasing the best of Californiaโ€™s attractions, restaurants, and hidden gems. For social media users, following these influencers provides an insiderโ€™s look at what makes California such a vibrant place to live and visit. Check out these 19 Instagram influencers sharing the California experience.

Top California influencers on Instagram

Dwayne Johnson

Dwayne, or โ€œThe Rock,โ€ is one of the most popular celebrities and influencers in California, and rightfully so. His popularity isnโ€™t just based on his successful acting career but also shifts toward his passion for fitness and health. The actor and influencer has amassed 395 million Instagram followers, making the Californian one of the most-followed people in the world.

Jennifer Lopez

As one of the most famous Latina actresses of all time, Jennifer is one of the most popular influencers and celebrities in California. The actress and singer has founded and owned many brands, from beauty and clothing to her new cocktail brand. Her fame has earned her more than 251 million Instagram followers.

LeBron James

Known as King James, LeBron is arguably the greatest basketball player of all time and his success shines through his uber-popular Instagram platform. The star of the Los Angeles Lakers shares his life on and off the court with more than 160 million Instagram followers. The California-based athlete shares basketball, family, and life in the Golden State.

Chrissy Teigen

Chrissy began her modeling and acting career after her successful Sports Illustrated issue debut in 2010. Wife to John Legend and mom to four beautiful kids, Chrissy is a California-based influencer whose Instagram showcases her celebrity and family lifestyle in the Golden State for more than 42.2 million followers.

Batya Feuer

Batyaโ€™s content joins that of the classic California celebrities on Instagram, with her home decor and lifestyle-based platform, which has more than 71.6K followers. Batya is the founder and owner of an LA-based real estate company and highlights her favorite properties and home designs in California.

Hannah Godwin

You may recognize her from her former appearances on the โ€œBachelorโ€ TV series, but Hannah is also one of Californiaโ€™s most exciting influencers. After her appearances on the show, Hannah took to social media to begin sharing her interests in fashion, beauty and content creation with more than 1.5 million followers. She shares her love for her life in Los Angeles with her husband, Dylan.

Christine Le

Christine provides a refreshing vibe among the typical celebrity influencers based in California, sharing her modern and aesthetically pleasing life in the Golden State. With her passion for fashion, travel and exploring California, Christine has gained more than 234K followers.

Nayamka Roberts-Smith

Nayamka is one of Los Angelesโ€™ most popular estheticians. She highlights her knowledge and passion for teaching others how to better their skincare. As a wellness and skincare expert, Nayamka helps more than 130K followers attain the skin they want while sharing her life in California along the way.

Eddie Sanchez

Eddie is one of Los Angelesโ€™ top foodies. More than 164K followers are treated to his popular recommendations that highlight some of the best restaurants in California. His feed is full of vlogs and delicious proof of how mouthwatering California food can be.

Daisy Kent

You may know her from the popular โ€œBachelorโ€ franchise, but Daisy has been a California resident since she began school at San Diego State University. After graduating, Daisy remained in the Golden State and now shares her popular outings, fashion sense and more with 988K followers.

Erika De La Cruz

Erika is a Mexican-American TV host, best-selling author, and editor of the LA Girl who uses her Instagram platform to share her life full of fashion, authenticity, and business. Her 88.6K followers are treated to her fashionable lifestyle in California.

Kelly Stafford

Kelly is the wife of Ramss quarterback Matthew Stafford, and mom to four children. Her family-related content, sense of fashion, and lifestyle posts have led her to gain more than 426K followers on Instagram.

Heather Dubrow

Heather, known for her iconic appearances on the Real Housewives of Orange County, is influential on Instagram with 1.7 million followers. Her content captures her family lifestyle in California and features her interests in fashion, insights into TV production, and more.

Stephen Curryย 

As one of the most remarkable NBA athletes of all time, Steph joins the popular California influencers with 58.1 million followers on Instagram. He captures his experiences on the court and his family lifestyle with his kids and wife Ayesha.

Savannah LaBrant

Savannah is a California-based influencer most known for her beautiful family and trendy lifestyle which catches the eyes of 7.2 million followers. As a mom of five, Savannah showcases her busy ongoing lifestyle and relates to her followers.

Bruno Underwood

Bruno is a Brazilian-American on Instagram who loves menโ€™s fashion and creative lifestyle content as he takes on exploring the Golden State. He has collected more than 304K followers by sharing his experience living in California.

Charli Dโ€™Amelio

Charli has been a social media star for years, and she continues to shine on Instagram amongst her 43.4 million followers. She captures her side of the Golden State through trendy fashion, her favorite brands, dancing, and more.

Anna Sitar

Anna originally became popular on TikTok due to her bubbly personality and popular lip-sync posts. She takes to Instagram to capture her love for California and keep her 1.4 million followers up to date with her popular podcast.

Katie Molinaro

Katie is an actress and comedian on Instagram with more than 112K followers, who are treated to her exciting personality and interests in food. The popular foodie takes on shares California through restaurants, red-carpet events, and more.

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