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California is home not only to Hollywood and celebrities but also a hub for some of the biggest influencers in the U.S. Influencers can take advantage of the hustle and bustle of the city to extend their reach. Here are 15 of the top influencers in California.

Some of the best California influencers on social media

Alisha Marie

Alisha is one of the most popular influencers on social media, with a large following on both Instagram and her two YouTube channels. She started a clothing company with her sister called Parallel Apparel and has a successful podcast with her friend called Pretty Basic. Alisha is an authentic lifestyle influencer who shares fashion, home decor, shopping hauls and plenty of vlogs to keep her audience coming back for more. She has 3.6 million followers on Instagram, 8M subscribers on her main YouTube channel and 3M on her vlog channel.

Lauren Riihimaki

Lauren is a Canadian turned LA resident known for her LaurDIY channel with 8.44 million subscribers. Her vlog channel has just under 350K subscribers and 4.4 million on Instagram. She’s also been the host of HBO Max’s Craftopia and co-hosts her podcast, Wild ‘til 9, with her boyfriend. Lauren has stepped back from doing only DIYs and now focuses on sharing everything in her life that she loves and moving away from the children and younger audiences.

Taylor Stone

Taylor is an up-and-coming influencer in Los Angeles who shares her creative way of life with just over 60.5K subscribers on Instagram. You can find out how to work directly with Taylor on a partnership in The Creator Marketplace.

Remi Ashten

Remi is another popular California influencer who partners up with Alisha Marie on their podcast, Pretty Basic. Remi has 1 million followers on Instagram, just over 1 million on her vlog channel and 2.5 million subscribers on her main channel. The newest focus on her main channel is Cooking with Remi where she shares fun recipes and her love for cooking. You can find lifestyle content on her social media platforms, including clothing, makeup, home decor and shopping hauls.

Ashley Nicole

Co-owner of Parallel Apparel with her sister, Alisha Marie, Ashley is a California lifestyle vlogger and Instagrammer worth following. Her relaxed vlog style and love for home decor are fun to watch and make you feel right at home. She’s also the co-host of her podcast, Unsolicited Advice. Ashley has 820K followers on Instagram and 1.13 million subscribers on YouTube.

Taylor King

Taylor, or TK as her friends call her, is a midwest gal that’s moved to LA for work and growing her own YouTube channel and podcast. Taylor has 105K subscribers on YouTube and 128K followers on Instagram, thanks to her larger-than-life personality. While Taylor loves California, she’s a Midwest girl at heart and loves sharing her struggles (and triumphs) since moving to such a different environment.

Tyler Oakley

As a YouTuber, actor and author, Tyler uses his platform to tackle social issues and pursue LGBTQ+ activism. Over 6.85 million subscribers are tuning in to his YouTube channel, although he’s not as active over there anymore, which features LGBTQ+ content, celebrity team-ups, interviews, silly challenges and much more. On Instagram, he has 6.1 million followers. He’s also active on Twitch and his podcast, Psychobabble.

Desi Perkins

Desi used to be a prominent makeup YouTuber but hasn’t shared in over a year. She’s since taken to Instagram to share her stories about infertility, her regular life, her love for gardening, and her companies, Dezi and Dezi Skin. With 4.4 million followers on Instagram, Desi is a famous California influencer who shares her beautiful life as a mother of two IVF babies and her love for decor.

Katy DeGroot

Katy is another makeup YouTube who’s stepped away from the platform to focus primarily on her own company and her Instagram, which has reached 2.2M followers. Katy is the founder of Thirty Years, a cozy apparel line she runs with her husband. Katy’s Instagram features makeup, home decor, and time with her family, and her stories show her funny personality and quirks.

Sierra Furtado

Sierra is a fun-loving influencer who shares her passion for fitness, vlogs and fashion with her fans on social media. On YouTube, Sierra shares her life with over 2.5M subscribers, but if YouTube isn’t your cup of tea, you can find her on Instagram or TikTok.

Jessica Lee

With just under 50K followers on TikTok, Jessica is a smaller California influencer that deserves a spot on the list. She loves sharing beauty and life as she goes to school at UCLA. She considers herself your online big sister.

Charli D’Amelio

Charli is one of California’s largest social media influencers, with almost 149 million followers on TikTok. Charli works with many brands on sponsored content and shares every piece of her life with her followers. She was even recently on “Dancing with the Stars.”


grwm featuring my fav products from @Amazon black friday deal page! #founditonamazon #ad

♬ Flight of the Mitoglider - Myriad of Trees

Brent Underwood

Brent is a unique California influencer who shares his life on YouTube as he lives in an abandoned ghost town that he is trying to bring it back to life. People love his content, and he’s grown to 1.57M subscribers.

My Nguyen

With 4.4M followers on TikTok, My shares yummy food but tries to make it with a healthier twist. Her recipes and videos are easy to follow, even for a beginner in the kitchen. She’s worked with well-known brands and makes unhealthy recipes better for you.


How to make the viral Tunacado from @JOE & THE JUICE thank you @danielle for the inspiration #tunacado #healthyrecipe

♬ original sound - My Nguyen

Read Choi

Last but not least on our list of influencers is Read, a California TikToker with 4.6M followers. He makes funny videos about his Korean heritage, being an introvert and living on his own. His large following keeps coming back for more. 

You’re bound to find a spectacular California influencer on your favorite social media platform to follow or work with, but don’t forget to try The Creator Marketplace®, where you can search by location, platform and so much more to partner with influencers who fit with your brand. 


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