Who We Are Looking For: Latina influencers with 25K+ followers on Instagram or TikTok. The influencer should be bi-lingual (english + spanish) and share content in Spanish frequently on social media. They are a trusted source of beauty + hair care on frequently share related content on social media. Influencer needs to reside in the United States.

Overview: Drive awareness and sales of Panasonic Personal Care’s hair dryer.

Creative Direction: Highlight the Panasonic Nanoe Hair Dryer and how it fits into your daily hair care and styling routine.

Think of Nanoe technology as a way to hydrate your hair while drying it. It takes moisture from the air and turns it into super tiny water particles filled with good-for-you moisture. These particles are so small they can get deep into each hair strand, keeping it healthy, shiny, and strong. This also reduces everyday damage, like
dryness or split ends, that can come from regular hair dryers.
Panasonic's Nanoe™ technology works optimally in humid environments, such as a steamy bathroom after a
hot shower or humid locations.