Wiggle Your Way into Family Moments with Dole’s Fruit Juice Gels Campaign


We’re partnering with Dole to promote Wiggles Fruit Juice Gels and are seeking creators to join us. Our campaign aims to engage both parents and kids, turning ordinary moments into extraordinary memories. As part of the campaign, you’ll be involved in our Wiggles for Words tour, a unique event that combines the fun of Wiggles Fruit Juice Gels with the joy of reading and learning.

We need you to create a pre-event YouTube Short to build anticipation for the tour, followed by attending the Wiggles for Words Treat Truck Event, where you’ll document your experience donating books to local libraries and sampling our product. After the event, we’ll need a dedicated YouTube video showcasing your experience, amplified by a YouTube Short and a TikTok video unboxing our PR Box.

The goal is to expand national awareness of Wiggles and position it at the heart of family moments. We aim to foster brand love by appearing in moments of joy and playful environments, and by reaching parents and kids in a co-viewing setting. We hope to encourage parents to add Wiggles to their shopping cart. If you’re a creator who enjoys engaging with both parents and kids, we’d love to hear from you. Let’s bring fun, learning, and deliciousness to families together.

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If this casting call aligns with your skills and interests, submit a pitch to the brand for them to review.