j3nnalive is a trans woman and the current world record holder for Blindfolded Minecraft (and has been for 10 months). She is a loud, outspoken internet personality with an almost cult like following across her 86,000 followers and over 10 million views. World record holders tend to be fairly introverted which means brands very rarely get to work with gaming influencers at the very top of their field; j3nnalive is not introverted and the approval and sponsorship of the very best Minecraft player in the world is not something that should be taken lightly.