Empty Nester Influencers Sharing Their Lifestyles on Social Media

When the kids leave the nest, it’s the perfect time for parents to start a new, exciting chapter—full of adventure, personal growth and rediscovering old or new passions. Empty nester influencers are all about sharing their stories and tips on making the most of this phase. From travel inspiration to lifestyle hacks, here are some of the top influencers embracing life after kids and offering valuable insights along the way.

Marketers can work with empty nester influencers when targeting an older, more affluent audience that values trust and experience. These influencers are ideal for promoting products related to health, travel, home improvement, and financial services, as their authentic storytelling resonates with their generation’s preferences.

The top empty nester influencers redefining life after kids

Suzy Mighell 

Suzy is the creator of Empty Nest Blessed, a blog dedicated to helping parents navigate the complex phase of life as empty nesters and redefine their relationships with their grown children. She shares personal stories from her own life as valuable lessons for her audience, while also covering lifestyle topics like  fashion, beauty and travel. Suzy has built a community of 25.5K Instagram followers who enjoy her relatable and insightful content.

Angel 

Angel is a content creator who shares her journey as an empty nester, offering a free guide to help others thrive and find purpose after their kids move out. She has a growing community of 2.3K TikTok followers who connect with her experiences. Her videos explore the emotional ups and downs of this new life phase and how she’s learned to cope and embrace it.

Lance and Jenny 

Lance and Jenny are an adventurous empty nester couple traveling the world and showing their 6.2K Instagram followers how exciting life after kids can be. From visiting temples in Thailand to exploring Mexico City and hammocking in Bali, they inspire others to embrace their freedom.

Celeste 

Celeste helps fellow empty nester moms stay healthy in all aspects of life—emotionally, spiritually, financially and physically. She shares meaningful moments from her grown children’s lives, like her daughter’s wedding, along with motivational quotes and advice to encourage her 15.9K Instagram followers to embrace this new chapter with confidence.

Gina 

Gina turns everyday moments as a mom, grandma, and wife into hilarious and relatable skits for her 80.9K TikTok followers. Her content features girls’ trips with friends, quality time with her grandkids and her lighthearted takes on aging.

Suzanne Stavert 

Suzanne is a multi-talented creator being a podcaster, photographer and travel writer. She’s the mastermind behind the Adventures of Empty Nesters blog and the Travel Connections podcast. Through her platform, she shares how to find adventure in everything, whether it’s playing with her grandkids or exploring South Africa. She has 15.3K Instagram followers.

Tina 

Tina is a YouTuber in her 50s who shares her journey as an empty nester. Her content includes fall shopping hauls, her empty nester morning routine and makeup tutorials, giving her audience a mix of lifestyle and beauty insights. Her platform has built a community of 7.62K YouTube subscribers.

Babs 

Babs is a food influencer who shares family-friendly recipes alongside motherly advice inspired by her experiences as both a mom and a grandmother. Her grandchildren often make appearances on her page, as do her delicious recipes like s’mores bars, icebox cake and cowboy candy. Babs also offers helpful housekeeping tips, from washing baseball hats to tackling odors in clothes. She has an engaged audience of 3.8M Instagram followers.

Emily 

Emily is an empty nester with four grown kids, and she gives her 2.5K TikTok followers a glimpse into her life as a teacher and how she enjoys her time now that the nest is empty. From shopping at auctions for home decor and having hot dog date nights with her husband to unwinding at teacher retreats with her work friends, she shares all the ways she embraces this new phase of life.

Gills on Wheels 

Shane and Patty, married for 28 years, embraced their empty-nest phase by downsizing and living in an RV to travel full-time. Their content covers everything from camping expenses and RV hacks to vlogs of the places they visit, inspiring their 43.4K TikTok followers to explore life on the road.

Alicia 

Alicia’s platform focuses on rediscovering herself in her 50s, embracing her journey as an empty nester while prioritizing health and wellness. She shares healthy recipes, marriage advice and parenting experiences with her 16.6K TikTok followers, offering valuable insights into this new chapter of her life.

Jennifer Chaney

Jennifer is a go-to resource for parents of teens and tweens nearing the empty nest phase. Her 35.5K TikTok followers look to her for advice on managing the emotional load, book recommendations on parenting topics like time management and tips for empty nesters on discovering new hobbies and interests.

Brooke and Lynne 

Brooke and Lynne, both doctors, help their 62K TikTok followers navigate the challenges of finding purpose after raising kids. They recognize how isolating this life stage can be and offer uplifting resources and advice, from exploring new hobbies to reminding parents that life can start fresh at any age.

Rachel Jones Porter 

Rachel is a content creator with 9K TikTok followers, sharing her empty nest journey while inspiring her audience to embrace their truest selves. She also opens up about how becoming a grandmother has brought new fulfillment to her life, and offers insights on what she wishes she had known before entering the empty nester phase.

Jenn 

Jenn is a self-proclaimed “cool mom” and empty nester with 34.6K TikTok followers. Her content features comedic skits inspired by her life as a Gen Xer and mom of grown kids, including playful “meaningful” conversations with her daughter and poking fun at how often she calls her children.