For the green-minded, there’s a rising tide of renewable energy solutions and influencers encouraging us to become more conscious about our environmental impact. Many people have taken to social media to share their thoughts, top sustainability tips and data with the world. These clean-energy influencers and climate change activists have a major impact.
Clean-energy influencers and advocates on social media
Greta Thunberg
Greta is a well-known climate change activist with almost 15M followers on Instagram. Greta is only 20 years old but has made it her mission to fight for climate change for her generation. She often highlights climate protests around the world.
Katharine Hayhoe
Katherine is the chief scientist at The Nature Conservancy, a professor at Texas Tech, climate ambassador for World Evangelical Alliance and a part of Science Moms. She’s been on the Time 100 and Fortune 50 lists, and became a UN Champion of the Earth for her thought leadership on environmentalism. You can find her on Twitter, where she has 236K followers.
Fear of climate change can make us feel hopeless or in denial. How do we turn this around? By focusing on real solutions with immediate benefits + how each of us can make a difference. The first step is so simple, we often skip right over it! https://t.co/9LBuSC6a36
— Prof. Katharine Hayhoe (@KHayhoe) February 8, 2023
Alan Nogee
Alan is a “mostly retired” clean energy consultant and the former Union of Concerned Scientists Clean Energy program director, making him an influential person in clean energy. Alan shares his passion on Twitter with his 11K followers and retweets other advocates in the space.
We need this, @SEIA. New French law will blanket parking lots with solar panels - The Washington Post https://t.co/mDcIBy5ftc
— Alan Nogee (@alannogee) February 7, 2023
Carbon Lighthouse Association
Carbon Lighthouse Association has been creating content for TikTok all about emissions, shifting the energy market and climate change. With just over 30K followers, CLA’s videos share easy ways other green influencers and TikTok users can get involved in creating a better world.
The Garbage Queen
Alaina is an Appalachian climate activist and sustainability scientist with 327K followers on TikTok. Her videos share optimistic outlooks on climate change and Appalachian-specific sustainability news.
Andrew Dessler
Andrew is a Texas A&M professor of atmospheric sciences who shares important news and updates about clean energy and climate change on Twitter with just over 34K followers. As a climate scientist, he shares critical, realistic stories of what is happening in our climate and around the world.
When people say "we'll adapt to climate change," they're always always advocating for unmanaged adaptation. This is how it will play out. It's not going to be pretty.
— Andrew Dessler (@AndrewDessler) February 10, 2023
California wildfires are driving up home prices, gentrifying the state https://t.co/v5lK88Pmde
Michael Thomas
With just over 31K followers, Michael talks about climate change on Twitter and his website quite frequently. His Twitter is filled with news articles, retweets from other energy influencers and what companies are doing to help and hinder our climate. He’s also written articles for Fast Company, Quartz and The Atlantic.
Last year China invested $546 billion in clean energy.
— Michael Thomas (@curious_founder) February 10, 2023
The EU invested $180 billion.
The US invested $141 billion.
In total, countries around the world invested about a trillion dollars in clean energy in 2022.
ReLauren
If you’re looking for a relatable sustainability influencer, Lauren is the perfect one to follow. With over 204K followers on TikTok, she shares everyday videos of her life but focuses most of her content on sustainability tips and how to best recycle.
Impact for Good
Jess at Impact for Good on TikTok is another sustainability influencer who has grown her account to over 276K with helping others find ways to take care of the environment. She does quite a few videos about “deinfluencing,” or how to not be so wasteful while being bombarded with products and consumption on TikTok.
Tori Tsui
Tori is an Instagram influencer with almost 43K followers. She shares about climate justice, the environment and mental health. Her content focuses on how the climate crisis is affecting people’s mental health and certain communities.
Pique Action
If you’re looking for the opposite of doom scrolling, check out Pique Action on Instagram. This account is sharing stories on climate solutions with its 19K followers. They share videos and content from multiple creators and climate activists on the app.
Dr. Katharine Wilkinson
With just under 12K followers on Instagram, Katharine is a well-known climate author, teacher and speaker. She’s the co-founder of The All We Can Save Project and the co-host of climate podcast A Matter of Degrees.
Leah Thomas — greengirlleah
Leah is an intersectional environmental advocate and the author of “The Intersectional Environmentalist: How to Address Systems of Oppression to Safeguard People and the Planet.” She’s also an Instagram influencer with over 245K followers. She uses her social media presence to share impactful activism content and keep her audience informed about the latest initiatives and developments within her organization, Intersectional Environmentalist.
The number of environmental influencers working in clean energy research, development and education is quite a bit smaller than other industries, but they’re still out there, sharing their ideas. No matter what kind of influencer you’re looking for, utilizing The Creator Marketplace will help you find the best influencer for you.
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