Runners come in all forms: sprinters, ultra-marathoners, joggers, and those who just enter the occasional 5K to test themselves. These top running influencers use their social media platforms to share their expertise on everything from the best shoes and hydration products to stretching exercises and injury prevention. Working with influencers like these to promote a product or service could be a big win for your brand.
Here are 12 of the top running influencers to work with
Emelia Cellura (@halfcrazymama)
Emelia Cellura is a runner, mother and traveler. She describes her Instagram account as “An active mother’s guide to life,” where her 21.8K followers can stay up-to-date on her various 5Ks, 10K, half-marathons, and marathons.
Her website mirrors her social media posts, which also include Facebook, Pinterest, YouTube, and Twitter, with tips for runners, healthy eating, all things Disney, and even how to choose a marathon.
Gary Robbins (@GaryRobbins)
An outdoor enthusiast, Robbins treats his 85.1K Instagram followers to photos of some of the most gorgeous running trails—no matter the weather. His YouTube videos highlight race reports, mountain descents, treadmill runs, and product reviews.
He is the co-founder of Ridgeline Athletics Inc., a coaching service for mountain, ultra, and trail runners.
Kristen Scruggs (@mamabear_runs_marathons)
Beyond simply training for her own runs, Scruggs is a coach with Strong Finish Run Coaching & Sports Nutrition and an influencer. She offers workout guides on Instagram and targeted exercises for runners on YouTube.
Followers who are inspired to purchase Scrugg’s favorite running gear can shop through her online store or use her unique promo codes to get discounts on everything from equipment and hats to protein powder.
Shalane Flanagan (@ShalaneFlanagan)
Who better to get running advice from than an Olympian and winner of the New York City Marathon? Yes, Nike coach Shalane Flanagan is in a class of her own, turning her lifestyle into an entire brand.
The bestselling author of “Run Fast. Eat Slow” and “Run Fast. Cook Fast. Eat Slow” not only still runs trails, but also shares her nutrition tips and recipes with her fans. Her food blog inspires “athletes of all levels to cook their way to success.”
Perri Lauren (@spartanchickie)
Beyond her experience as an ultra runner and coach, Perri Lauren raises the bar with CrossFit to help her excel as an Obstacle Course Racer (OCR). Her 27.9K followers on Instagram are regularly treated to free workouts, information on healthy eating, unboxing videos, nutrition tips, and insider tips on products she uses to stay healthy, hydrated, and fit.
Lauren’s YouTube videos are focused on simple exercises you can do at home or outside. If she looks familiar, it may be because Lauren is also an actress, most recently having appeared in “Grey Lady” in 2017.
Tony Green (@therunninger)
A barefoot running advocate, Tony Green draws his followers with posts about marathons, trail running and coaching. His stunning images of runs in his home country of Australia range from koala encounters to coastal shots.
His Twitter posts are showcased on his website, The Runninger, which features interviews with runners, footwear and hydration gear reviews, race reports, and tips on staying motivated and measuring running improvement, among other topics.
Janae Baron (@HungryRunnerGirl)
A girl has to eat, right? And it only makes sense that someone who runs marathons, half-marathons, and even a 50-miler would regularly need to refuel with healthy and delicious food.
A self-proclaimed food-lover, Baron uses her Hungry Runner Girl website and social media to not only post workouts, race recaps, and her favorite running gear, but also recipes. Follow her on Pinterest, Facebook, or Instagram.
Dean Karnazes (@UltraMarathon)
Karnazes’s Instagram is chock full of tips, advice, and products that improve the running experience with topics like endurance, training, and workouts. He’s so popular that Hammer Nutrition even sells something called the “Dean Karnazes Kit,” which includes a signed copy of his book, “A Runner’s High.” In his TEDx Talk on “finding your best self,” he shared the story of how he got into running.
Mirna Valerio (@TheMirnavator)
If you missed Mirna Valerio’s appearance on “The Kelly Clarkson Show,” let’s get you caught up. She is a force to be reckoned with, with ten ultramarathons under her belt—including one that was 61 miles long.
Valerio uses her website and social media platforms to advise aspiring runners who feel discouraged because of their size. Her memoir, “A Beautiful Work in Progress,” is a prejudice-busting, body-positive account of her running journey and her story has been featured in major media around the globe.
Hellah Sidibe (HellahGood)
Billed as “the first Black man to run across America,” Hellah Sidibe has run every day since May 15, 2017. The vegan athlete and former pro soccer player uses his website to raise donations for Soles4Souls, his nonprofit that turns unwanted shoes into opportunities to break the cycle of poverty.
His YouTube channel is filled with videos of his runs, speed and agility drills, running form tips, and running shoe reviews.
Abby Pollock (@Abby)
Describing herself as “an engineer turned fitness nerd,” Abby Pollock uses her social media platforms to share running tips, nutrition, and weight loss advice, and workouts. Her YouTube channel boasts 898K subscribers and her trainer page on TheTeamPlans.com allows fans to purchase fit guides or bundles. Abby’s 685K Instagram followers can learn more about gut health, electrolytes, supplements, running myths, tips to prevent shin splints and more.
Marcus Brown (@theMarathonMarcus)
If you love listening to podcasts on your daily run, “A Runner’s Life” with Marcus is a must-listen. With interviews on training, trailblazers, mindset, and race-day nutrition, the podcast is filled with running tips and insights from some of the best in the industry. Although his social media reach is expansive, with semi-regular posts to Facebook and Twitter, it’s Marcus’s Instagram posts and reels that keep his 21.1K followers pulled in.
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