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Millennials currently make up the largest generation in the workforce, according to Pew Research Center, which means they also have huge buying power. This group of consumers are more likely to spend their money online and are willing to pay top dollar for popular and luxury items. One of the best ways to reach millennial consumers is through millennial influencers. Take a look at some of the top millennial influencers in different fields that can help your brand make an impact with this active generation of consumers.

Top millennial influencers on social media

Rosanna Pansino 

From Seattle, Rosanna is an American YouTuber, baker, and actress. She is also the creator of the hit YouTube cooking series Nerdy Nummies, where she shows how to make food inspired by movies, video games, books, and more. She has a strong TikTok following, but her 14.4 million subscriber YouTube channel is where she shines most.

Nathan Freihofer 

Nathan is a TikTok star and gym influencer who is best known for his fitness tips and other workout related content. Also an American army veteran, Nathan has amassed over 6.5 million TikTok followers from his comedic skits and workout videos.

Huda Kattan

Huda is a renowned beauty influencer, recognized for her exceptional blog, Huda Beauty, which skyrocketed to become the most popular blog in the Middle East and one of the leading 20 beauty blogs globally. As a Hollywood-trained makeup artist and esteemed beauty consultant, she shares her expertise and captivating video content on her YouTube channel. However, her greatest platform is her Instagram account, boasting an astounding following of over 52 million fans.

Nathaniel Bandy 

Nathaniel is a 29-year-old YouTube star who makes “Striving for Originality” his mission. With a mix of humorous content and insightful commentary, Nathaniel creates videos about Nintendo games, including challenges, rankings, and reviews. His YouTube channel with over 1.2 million subscribers covers many franchises associated with Nintendo, such as Mario Bros, Sonic, Pokémon, and Kirby.

Alex Hirschi   

Alex, widely known as Supercar Blondie, is an Australian social media star and automotive influencer. With her vibrant personality and love for luxury and exotic cars, she has become one of the most popular figures in the automotive world with over 13 million YouTube subscribers. Originally from Australia, Alex started her career as a radio host before entering the world of automotive content creation.

Cristiano Ronaldo

With his remarkable career achievements as a football (soccer) player, including multiple league titles, Champions League victories, and individual accolades, Cristiano has garnered a massive global following. Leveraging his success and popularity, he has cultivated a substantial social media presence, connecting with millions of fans around the world. Between his Instagram, Twitter, Facebook, and YouTube accounts, he has over 860 million combined followers, with 586 million coming from his Instagram.

Selena Gomez 

Selena is a multi-talented artist and actress who rose to fame from her starring role on Disney’s “Wizards of Waverly Place.” With her incredible success in the entertainment industry, Selena has garnered an immense following on various social media platforms, particularly Instagram. Her official Instagram account boasts 419 million followers, making her one of the top five most followed individuals on the platform.

Overall, top millennial influencers offer valuable brand partnership opportunities. With their large and engaged online followings, they can effectively promote products, tap into trends, and build trust with their audience, making them powerful assets for boosting brand visibility and reaching millennial consumers.

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 THE CREATOR MARKETPLACE® 

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 THE CREATOR MARKETPLACE® 

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