Accessing the African continent is now possible with leading firm
Orlando, Florida (January 19, 2021) – Charter member, IZEA Worldwide, Inc. (NASDAQ: IZEA), is expanding the global alliances footprint to Africa with the addition of HaveYouHeard, an influencer marketing company.
Founded in 2008 in Cape Town, HaveYouHeard has grown to become the leading influencer agency in Africa. By combining online and offline influence with a full digital, content production and behavioral economics service, HaveYouHeard’s approach has seen them acknowledged as one of the 10 most innovative companies in Africa.
“Africa is a largely untapped market but with a population of 780 million, socially-native young adults the opportunity to tap into this growing segment is undeniable,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “Consumers across Africa are looking to their peers and influencers across digital platforms more than ever. With this, influencer marketing is a critical component for brands to have success. HaveYouHeard has the capabilities to drive brand growth and market penetration throughout the continent. Having access to this rapidly growing, innovative country is central to Influence+United’s mission.“
“As global companies look for additional growth areas, Africa is increasingly becoming a focus. Providing a deep understanding of the diverse culture and communities across the continent is central to success and we are incredibly excited and honoured to be adding our skillset to the Influence United alliance”, said Ryan McFadyen, Co-founder and head of strategy at HaveYouHeard.
The Influence+United alliance seeks to take the stress of globalization and streamline the entire executional journey — from proposal to results — for the world’s foremost companies. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.
