On Dec 1, 2020, Spotify released its year-end program called Spotify Wrapped. This unique campaign offers Spotify users a deep dive look into their listening habits for the year 2020. Since 2015, Spotify has been sharing a year in review for its listeners. Eventually, in 2017 Spotify Wrapped was created giving listeners the chance to look back at their top songs, artists, and genres of the year all wrapped up in one place. For this year’s Wrapped, Spotify created personalized interactive stories for their listeners highlighting some of their top listening choices of the year. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Spotify as users of the streaming platform share their Spotify Wrapped playlists.
Also trending this week on BrandGraph were brands like HBO Max and Washington Wizards. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of November 30, 2020
- Spotify
- U.S Food and Drug Administration
- HBO Max
- Washington Wizards
- Seattle Seahawks
Spotify Wrapped allows users to take a look at how they spent their 2020. Each user has a unique Spotify Wrapped story, which can be comparable to Instagram or Snapchat stories. Soon after Spotify released 2020 Wrapped, users began to share their personalized stories across social media platforms. Some Spotify users showed off their dedication to their favorite artist while others express shock at the number of times they listened to their top song. At the same time, the debate over Spotify vs. Apple Music was reignited. As users of both streaming platforms make cases on why one is better than the other.
Top Content for Spotify
The United States Food and Drug Administration (FDA) is also trending on social media and BrandGraph as people wait for a status on COVID-19 vaccines. Recently, pharmaceutical and biotechnology companies have been in the final stages of completing vaccines. However, before these vaccines can be administered in the United States the FDA must approve them. Once a vaccine is approved by the FDA former Presidents Barack Obama, George W. Bush, and Bill Clinton will get their COVID-19 vaccine on camera. Despite this effort to promote the vaccine as a safe option to combat the virus, many Americans are still apprehensive about the idea of getting one. Especially since conspiracy theories surrounding ingredients in the vaccines circulate on social media.
Top Content for U.S Food and Drug Administration
Video streaming platform HBO Max trended social media and BrandGraph after making a huge announcement. On Dec 3, 2020, Warner Bro’s announced that 17 of their new movies will be available both in theaters and exclusively on HBO Max. The first movie on the slate is Wonder Woman 1984, which is probably one of Warner Bro’s most highly anticipated films of the year. Now moviegoers can see the latest installment of their favorite Amazonian on Christmas Day in theaters or opt to watch it home using HBO Max. The announcement was well-received, especially since movie lovers are looking for ways to safely participate in their favorite past time during the pandemic. According to HBO Max, the new films will come with no extra cost to subscribers but will only be available for a limited time.
Top Content for HBO Max
The Washington Wizards also trends after trading John Wall for Russel Westbrook. NBA fans antiquated a trade was in the works after rumors circulated suggesting Westbrook wasn’t happy with the Houston Rockets. On Dec 2, 2020, the trade was finalized with the Wizards acquiring Westbrook from the Rockets in exchange for guard John Wall and a future lottery first-round pick. Wizards fans are energized by this trade, especially since Westbrook is considered to be one of the best players in the NBA. Westbrook is a 9x NBA All-Star, 2x NBA scoring champion, and NBA MVP.
Top Content for the Washington Wizards
The Seattle Seahawks trend after defeating the Philadelphia Eagles on Nov 30, 2020. The win was a huge upset to Eagle fans who were convinced their team would crush the Seahawks. The Seahawks came out on top with a 23 to 17 score. Because of this win, the Seahawks are now at the top of the NFC West division. Now, fans hope the Seahawks will keep up the momentum and make it all the way to the playoffs. And more importantly, make it to the Super Bowl because it has been about 8 years since the Seahawks won their first and only Super Bowl Championship.
Top Content for the Seattle Seahawks
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo
