The leading Influencer Marketing company in India joins global alliance
Orlando, Florida (September 23, 2020) – Influence+United charter member, IZEA Worldwide, Inc. (NASDAQ: IZEA), today welcomed the leading influencer marketing company in India, Chtrbox, to the expanding, global alliance.
Founded in 2016 out of Mumbai and Delhi, Chtrbox offers India’s largest and most diverse network of influencers, from top celebrities, digital stars, to microinfluencers, mom bloggers and campus-based creators.
“India has a population of 600 million, socially-native young adults – and they’re set to change the advertising world,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “Companies both new and old have recognized that their brand is no longer what they tell their consumers. Instead, it is what consumers tell each other it can be through influencer marketing. Nowhere is this more demonstrable than in India through the leadership of Chtrbox driving the Creator Economy to new heights. Having access to this rapidly growing, innovative country is central to Influence+United’s mission.”
“Increasingly, brands are looking at India for their next wave of growth. Nailing a solid influencer strategy is key in today’s digital world, and we’re glad to be a part of this alliance to ensure that storytelling happens seamlessly across borders,” said Pranay Swarup, CEO & Founder of Chtrbox.
The Influence+United alliance seeks to take the stress of globalization and streamline the entire executional journey — from proposal to results — for the world’s foremost companies. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.
Influence+United, IZEA, Buzzoole, and Chtrbox plan to formally welcome additional partners in subsequent announcements. Details pertaining to those members will be made public through newswire, online press center, and companies’ social media channels.