On Twitter, you can find plenty of influencers who are willing to share their thoughts and opinions on a variety of subjects. Need expert advice on home improvement? Wondering how to better take care of your mental health? Or maybe you just want to keep up with the latest developments in the video game industry. Head to Twitter and sort through the top influencers in your favorite niche.
To get you started, take a look at these top Twitter influencers in the fields of home improvement, psychology, history, and gaming.
Home improvement influencers help their followers take a DIY approach to decorating and renovation projects. Many of the top Twitter influencers in this niche have also hosted popular television shows.
For decades, Bob Vila has been a well-known name in the home repair niche. He’s hosted shows like “This Old House” and “Restore America” and has written a number of books on historical buildings and restoration. Nowadays, his fans can connect with him on multiple social media platforms, including Twitter. He primarily uses his Twitter account to link to useful articles on his website.
Chip Gaines is the co-founder of Magnolia, a home decor brand. The Albuquerque-native was also the co-star of “Fixer Upper,” a show in which he and his wife worked together to beautify living spaces. The show originally ran for five seasons. Now the couple has set their sights higher; they intend to launch their own cable network in 2020.
Joanna is Chip’s wife and co-founder of Magnolia. She also starred on “Fixer Upper.” Chip and Joanna Gaines both have audiences of more than one million followers on Twitter. Despite their many career successes and growing fame, the couple also finds time to manage five children: Drake, Ella Rose, Duke, Emmie Kay, and Crew.
Psychologists use Twitter to share research and explain the latest scientific findings in the field. Here are few popular names to follow on the social media platform.
Steven Pinker is a cognitive scientist at Harvard, and he’s widely known for writing books like the Pulitzer Prize-nominated “How the Mind Works.” Thanks to his experimental and theoretical research contributions, Pinker became an elected member of the National Academy of Sciences in 2016. He makes time to regularly post on Twitter, where he shares articles and ideas that can impact society at large.
Adam Grant is an organizational psychologist and a top-rated professor at Wharton. His students aren’t the only ones who get to hear his psychology insights though. Grant has written multiple books, including “Give and Take” and “Option B,” and he hosts a podcast called “WorkLife with Adam Grant.” On Twitter, Grant offers advice as well as articles by other psychology experts.
Brené Brown is a research professor at the University of Houston and visiting professor of management at the McCombs School of Business. Her areas of expertise include courage, shame, empathy and vulnerability. Brené is an accomplished author who has written multiple books, including “The Gifts of Imperfection,” “Braving the Wilderness” and “Dare to Lead.” In 2020, Brown will continue exploring new ideas and connecting with her audience via a podcast called “Unlocking Us.”
Many of the most popular gaming influencers flock to platforms like YouTube and Twitch. However, some of them use Twitter to voice their personal thoughts and raise awareness of their latest video content.
Gamers know Mark Fischbach as Markiplier, and he’s built a huge audience of more than 25 million subscribers on YouTube. Fischbach mostly uploads hilarious video game content, but you can also find animated shorts in his video collection. On Twitter, this gamer keeps his fans updated on his personal life, latest videos and charity efforts.
Matthew Patrick, also known as MatPat, runs the Game Theorists channel on YouTube. As the name implies, the content dives into fan-made theories about popular video games, including Pokémon and Minecraft. While Patrick has more than 12 million subscribers on YouTube, he also has millions of followers on Twitter, where he occasionally shares content.
Seán McLoughlin has been making video content since 2012, and his efforts have led to a following of more than 23 million subscribers. Like Patrick and Fischbach, McLoughlin mostly posts video gaming-related content on YouTube, and he has an active Twitter account. His tweets offer glimpses into his personal life as well as updates on events and projects.
Oftentimes the best way to navigate the present is to look at historical trends. The following influencers aim to educate followers on past events and historical figures.
Kevin M. Kruse is a professor of history at Princeton University. He tends to focus on the history of racial and religious issues such as segregation, civil rights and religious nationalism. Kruse is the author of several books, including “White Flight” and “One Nation Under God.” On Twitter, he shares his opinions about the current political landscape with more than 386K followers.
Dan Snow is the host of “History Hit,” a podcast in which he interviews other historians in an effort to connect today’s events to the past. Snow studied at Oxford University and has also appeared as a host and presenter for numerous BBC historical documentaries. He uses his Twitter account to promote his projects and spread historical tidbits.
British historian Suzannah Lipscomb is a professor of history at the University of Roehampton. She researches the prominent events and figures of the 16th century. Lipscomb is the author of books such, as “1536: The Year That Changed Henry VIII” and “A Visitor’s Companion to Tudor England.” She also wrote and presented a number of historical documentaries for the BBC. Lipscomb often uses her Twitter account to spread the word about charity events and newly released books.
Connecting With Twitter Influencers
Most of the top influencers on Twitter are macro- and mega-influencers, meaning they have massive audiences that can exceed a million followers. An endorsement from one of these highly influential personalities can elevate your brand awareness and put your business in the spotlight.
When searching for a potential partner, don’t limit yourself to the most popular accounts you can find on Twitter. Micro- and nano-influencers have smaller audiences but higher engagement rates. They also tend to be more cost-effective options. So, keep your target audience, budget and goals in mind as you browse for Twitter influencers.
In addition, keep an open mind when it comes to social media channels. Facebook or Instagram influencer marketing can help you reach potential customers who aren’t on Twitter.