Hair Accessory Influencers on Instagram

Wigs and extensions and ties, oh my! The sheer volume of accessories on the market proves one thing for sure: Hair accessories are big business. The industry is projected to surpass the $53 billion mark by 2025, up from around $20 billion in 2018. What is fueling its compound annual growth rate of more than 15 percent?

The sway of fashion media and magazines can take some of the credit. But many experts argue that the entire hair industry is being transformed and driven by the rise of influencer marketing. The hair accessories market has truly gone digital and embraced the power of partnering with the right influencers to extend brand reach and increase sales. We’ve rounded up some of the top hair accessory influencers on Instagram to give you ideas for your own marketing strategy.

Frédérique Harrel

More than 183,000 people follow Freddie Harrel on Instagram, tuning in daily to get inspiration on awesome options for natural hair. In addition to providing candid shots of friends and family, Harrel’s feed also delights with artistic fashion shots and gorgeous backgrounds. She founded RadSwàn, a conscious beauty brand that offers clip-in extensions with its own following of 21,900 people and counting.

Kristina Zias

In spring 2019, Instagram was abuzz with a growing trend: hair clips. While some celebrities, including Real Housewives Bravolebrity, Dorit Kemsley sported dazzling sparklers at reunions and red-carpet events, influencers like Kristina Zias were going wild for Amazon’s $3 pearl hair clips. Although she’s not solely a hair accessory influencer, this style expert and model’s thick, wavy tresses makes her an ideal contender.

Zias has more than 96,000 Instagram followers who tune in for the latest from this beauty influencer. Her feed gives fans a glimpse into how she wrangles her own hairstyles into gorgeous submission. It also provides candid shots and content centered around topics like cooking and beauty.

Sincerely Jules

Hats, clips, bows and headbands – you’ll find all that and more as you scroll through Julie Sariñana’s Instagram feed, @sincerelyjules. This fashion and lifestyle influencer got her start in 2009, using the blog as her own creative outlet for inspiration and style photos. The blog and correlating Insta page aren’t devoted to hair accessories only.

Both the popular blog and Insta account cover a range of beauty and fashion options. One of our favorites is Sariñana’s glitzy Gucci hair clip, a perfect example of how to bling out your ‘do. Sincerely Jules has 5.4 million followers.

Editional Beauty

More than just accessories, this robust beauty focused Insta features a variety of products beautifully photographed together. Shimmering palettes of shadows intermingle with barrettes and scrunchies for a cool visual, with a gorgeous color scheme that adds consistency to the entire feed. This Melbourne-based blogger, photographer and beauty influencer attracts nearly 13,000 followers.

Beauty Products Are My Cardio

This blog turned Insta phenomenon highlights affordable products in addition to offers articles on the latest trends and beauty topics. With a focus on high-end drugstore finds for everything from skincare to makeup to hair accessories, it’s an accessible option for consumers of all demographics. Although its Insta feed is heavy on cosmetics, hair accessories and haircare tips and tricks are also scattered throughout. Beauty Products are My Cardio has more than 88,000 followers.

Hot Tools Professional

Accessories by way of hair tools, that’s what Hot Tools Professional offers its 100,000 followers. The makers behind the 24-karat gold curling iron use this Insta page for everything from product recommendations to tutorials. The vivid photos and hair inspiration shots pose an opportunity for accessories brands who may want to capitalize on Hot Tools Professional’s solid following.

KaiBeautyKai

The gorgeous pastel hues and coordinated color palettes on this popular makeup, skincare and hair accessories Instagram page make it a delight to look at. Appealing to fashionistas and beauty mavens interested in accessories and more, this influencer keeps her feed fresh. Most of the photos include multiple products carefully curated for a hip feel that tells a story all its own. KaiBeautyKai has 12,600 followers.

Janine Ker

Wild die jobs, style inspo and over-the-top accessories are three ways that Janine Ker Hair stands out from the crowd. This artistic feed has edgy overtones, demonstrating that consumers can use accessories and style in many ways to express their own creativity. Floral head wreaths, glittering clips and funky adornments are a few of the accessories that take up prominent space here. This Instagram influencer has more than 53,000 followers.

Hair accessories is a diverse category that includes everything from wraps and ties to bands and clips. They can be subtle objects used to enhance a style or hold hair in a specific position. Or they can double as a fashion statement. Bold, elegant, functional and classic – consumers have a range of styles and options to take their hair to the next level.

Working with hair accessory Instagram influencers could be an effective, efficient way to extend your brand’s reach. Discover influencers like these (and many more) on IZEAx Discovery, an innovative marketplace designed to connect you with the ideal influencers for your campaign.