The state of New York has a population of more than 19 million people. About 8 million of them live in New York City, the most populous city in the U.S. Others prefer the slower pace of Upstate.

You’re bound to find talent throughout the Empire State, including plenty of famous and upcoming vloggers who share their works on YouTube. After all, the state offers many sights and sounds worth capturing. Let’s take a closer look at some of the top YouTube vloggers who call New York home.

Casey Neistat

Having attracted an audience of more than 11.6 million subscribers, Casey Neistat is certainly one of the most well-known vloggers out there. His secret to success? Think like Tarzan. Grab whatever’s in front of you and let it take you where it will.

With the aid of several trusty drones and creative editing techniques, Neistat has captured beautiful images and documented stories mostly centered in the Big Apple. Some of his most popular videos include “The $21,000 First Class Airplane Seat,” “Snowboarding with the NYPD” and “Bikes Lanes by Casey Neistat.”

In 2019, Neistat announced that he’d be moving to Los Angeles, but his extensive library of New York-based footage still remains on YouTube. He’s been a YouTuber since 2010.

Q Park

You might not expect a Yale graduate to wind up creating YouTube videos with titles such as “I Became the Joker!! Joker Dance in Public” or “Area 51 Alien Is Too Wild!” But that’s the kind of content Q Park offers up to his viewers. The Korean-American left his job as an investment banker and eventually became a social media star. He has amassed a following of more than 7.76 million subscribers on YouTube since he joined in 2007.

Although he’s known for pranks and social experiment videos, Q Park has largely tried to establish a family-friendly library of vlogs. So far, his most popular video has been “10 Hours of Walking in NYC as Kim Jong Un.”


Although she was born and raised in Korean, Emily Kim, better known as Maangchi online, is now a YouTube star who’s based in New York. She’s a food influencer who shares authentic Korean recipes with an audience of more than 3.9 million subscribers. Some of her most popular dishes have included a traditional kimchi recipe, twisted Korean donuts and spicy rice cake.

Before becoming a YouTuber, Kim was an obsessive gamer, pouring much of her time into an online game called City of Heroes. She eventually decided to direct that energy toward a YouTube cooking channel. She named the channel after one of her virtual characters, “Maangchi,” meaning “hammer.” Her gamer persona aside, she’s been compared to famous cooks like Julia Child.

Erik Conover

Despite being based in New York, Erik Conover is a travel influencer, meaning he frequently leaves the Big Apple to explore abroad. From Japan to Norway, Iceland to Australia, Conover travels all over the globe. Of course, he doesn’t forget to vlog about New York City itself. He has videos such as “What Not to Do in New York City” and “The True Cost of Living in New York City.”

Conover is also a fitness influencer, as evidenced by one of his top videos “I Worked Out Like Chris Hemsworth for 30 Days.” In a later video, he actually works out with Hemsworth, star of films like “Thor” and “The Avengers.” Conover is a bit of star himself. He has more than 1.13 million subscribers.

Although Maangchi, Q Park, Erik Conover and Casey Neistat have millions of subscribers, lesser known YouTubers are also grabbing attention on the video-sharing platform. Here are just a few New Yorkers to keep an eye on:

  • Jonathan Vincent Indovino shares video game-related content on YouTube under the name ShadyPenguinn. He has more than 526K subscribers and his most popular videos feature Nintendo games in the Pokemon and Smash Bros. series.
  • Tara Marzuki goes by Tar Mar on YouTube. She calls herself a “certified fashion & beauty junkie,” but many of her top videos also involve traveling. She has more than 129K subscribers.
  • Sara Dietschy (she says her last name rhymes with “peachy”) focuses primarily on tech-related content. For example, her top videos include “Skydiving in 360 – Virtual Reality” and “Unboxing My New Custom PC!!!” She has more than 544K subscribers.
  • Brett Conti is another travel vlogger who’s based in New York. His viewers tune in for overseas content like “What Can $100 Get in the Philippines??” and more local videos like “Living in NYC: Expectations vs Reality.” He has more than 128K subscribers.

If your business is based in New York and you want to partner with a vlogger, start with a local search. Local vloggers have plenty of useful information to share with their audiences, so they bring even more credibility to your brand. These YouTubers are just a few examples of the many influencers you can find in the area.