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The city that never sleeps is full of creative minds and various New York City influencers sharing their fast-paced lifestyles and exciting routines. Throughout the 250 neighborhoods in the metropolitan area, New York City is home to influencers of any stripe. This list of the top NYC creators shows how diverse and exciting the city can be.

NYC influencers living it up in the Big Apple

Jenypher Diaz

Jenypher is a fashion and beauty blogger based in NYC and New Jersey. She can be found on Instagram sharing outfit ideas and glitzy holiday looks with more than 234K fellow fashion-minded followers.

Rafa Monroy — Insight the City

To more than 179K followers on Instagram, Rafa serves as a tour guide highlighting the hottest restaurants and hot spots to visit. Rafa is also bilingual, which allows him to reach a wider audience.

Gusyerlis González

Gusyerlis is an NYC content creator with an eye for modern fashion. She poses for photos throughout the city and shares with more than 6K followers. When she isn’t sharing her exciting lifestyle in New York, Gusyerlis shares her travel vlogs.

Sarah Funk

Sarah is an honest tour guide for more than 246K YouTube subscribers. She walks them through life in the Big Apple and shares advice on free things to do and the best food.

Wilnesha Wintons

As a published fashion stylist, Wilnesha, or “Winn,” highlights her fashionable NYC lifestyle on social media. Her self-made outfits appear throughout her feed as she entertains more than 1.4K followers.

Fernando Paes

Fernando is an actor, tour guide, personal stylist, and lifestyle Instagram influencer who uses his platform to share his love for his work and the city he calls home. More than 31.3K followers tune in to view his city lifestyle experiences.

Lucia Vaccaro

As a successful NYC photographer and lifestyle blogger, Lucia shares her incredible talent for capturing her favorite moments around the city with more than 57.7K Instagram followers. Lucia has created a loyal Instagram following by sharing her experiences and showcasing her shots of other people.

Terry Jones

Terry is a certified career coach based in NYC who shares job interview tips and career advice for more than 184.4K followers. Terry also expresses his love for New York. 

@trainerterryjones

Autumn in New York - 110723 - I am making a conscious choice to balance out my mental health and work through depression by remembering to do and focus on the things that bring me peace and joy. Yesterday I closed my computer and took nice long walk in Central Park and this was the result. Remember- if you don’t take care of you, it will be almost impossible to take care of others. 🙏🏽🙏🏽 #autumninnewyork #peace #selfcare #centralpark

♬ original sound - Terry | Certified Career Coach

Anastasiia Neronova

Anastasiia is a lifestyle and fashion influencer who has a talent for capturing NYC and modern fashion. Her chic taste shines through her recent posts as she shares her aesthetic with more than 105K followers on Instagram.

Diego León

Dapper Diego is a menswear-style creator in the Bronx and beyond. On Instagram, where he’s known as dandyinthebronx, this micro-influencer shows his followers style tips, such as the proper way to tie a Windsor knot and a roundup of the best men’s coats for fall and winter, plus his favorite places to eat around the city.

Karen Lau

Karen is a micro-influencer based in NYC with a passion for sharing her lifestyle, specifically in areas related to modern fashion, nature and beauty. Her feed is full of her recent adventures, which she shares with more than 1.6K followers.

Tess Christine

Tess is an NYC video creator who’s all about beauty, lifestyle and fashion content. For her 676K Instagram followers, she shares favorite pieces from her cold-weather wardrobe and lights up the city streets with her style and smile.

Angelique Miles

Angelique is a New York aficionado on beauty, fitness, wellness and lifestyle content. On Instagram, she displays her favorite neutral basics that take you from lunch to dinner and her post-workout recovery routine that keeps her looking and feeling great in her 50s.

Sai De Silva — scoutthecity

Sai is a mom of two who calls herself a “funny luxury fashion addict” in NYC. Her 154K TikTok followers know her as scoutthecity, and they tune in to see Sai share her outfit of the day and model alongside her equally sophisticated daughter. Sai is also a cast member on “The Real Housewives of New York City.”

@saidesilva

I am tired but pushing through with this sport max look.

♬ GoldenEye 007 Menu Pause Music - Hydrolic West

Britt — signedbybritt

Britt is an urban planner and photographer in NYC. Britt’s TikTok followers can find her enjoying a rainy day on the Upper West Side or sharing a typical fall day living in the Big Apple.

Aggie — simplyaggie

Aggie is an NYC-based mom and digital creator sharing daily insight into her life through photos. On Instagram, Aggie summarizes the four seasons of New York weather and shows her favorite view of the city to her followers, who know her better as @simplyaggie.

Elise Young

Elise is a fitness trainer who shares user-friendly workouts to get her followers in shape. On Instagram, the mid-tier influencer shares everything from a total-body dumbbell workout you can do right in your living room to a lower-body circuit routine to help you tone up in a flash.

Danielle Bernstein — weworewhat

Danielle is an NYC entrepreneur, fashionista, philanthropist and NYT-bestselling author. She’s also a celebrity Instagram influencer. Whether she’s sharing how to create the perfect quick, messy bun or getting glammed up to raise money for a good cause, Danielle is always a showstopper.

Meg Radice and Audrey Jongens

Meg and Audrey team up to review all the top NYC dining spots. Their 457K TikTok followers, who know these NYC influencers as The VIP List, see them go on a mission to find the best spot in Brooklyn and spill the tea on a coveted rooftop eatery.

@theviplist

5 NYC restaurants with same-day reservations, you're welcome. #nyc #sameday #hardtoget #reservation #guide #easy #lifehack

♬ original sound - The VIP List

Natalie Lim Suarez

Natalie is a New Yorker who does it all — she’s a model, singer, dancer and editor. For her 1 million Instagram followers, the glamazon shares shots of her at-home styling sessions and behind-the-scenes shots from her latest fashion collab.

Brian Lindo

Brian is an NYC businessman by day and a self-proclaimed “CEO of Eats” by night. Brian dishes to his 111.6K TikTok followers where to score must-have NYC tacos and three Michelin-star restaurants you’ve got to have on your New York foodie list.

@briancantstopeating

Gotta be on the list! Grab a legendary pina colada and chicken sandwich at the @thecommodorebar #newyorkcity #brooklyn #chickensandwich

♬ Lovin On Me - Jack Harlow

Brandon Woelfel

Brandon is a Brooklyn-based freelance portrait photographer whose photography clients include the most well-known brands in the world. On TikTok, Brandon treats his 453.7K followers to a look at his go-to lighting accessories and tips for kicking your self-portraits up a notch.

Casey Neistat

Casey became famous on YouTube for his array of camera angles, creative transitions and high-quality vlogs. Casey’s 12.6 million subscribers tune in for his posts on the most expensive airplane ticket in the world and a glimpse into his wildly functional studio.

Savannah Vinson

Savannah is a model who loves sharing the best things to do in the Big Apple. As a mid-tier TikTok influencer, Savannah spotlights places like The Museum of Broadway and goes glamping at a “hidden” NYC vacation rental.

Caitlin — mydarlingpassport

Caitlin is a trendy travel blogger in New York City. Caitlin shares with her TikTok followers the best places to celebrate Halloween in NYC and the must-see spot for an unbeatable view of the Empire State Building.

@mydarlingpassport

Come with me to 🍕 NYC’s BEST FOOD EVENT 🥟 EEEEEATSCON! Over 30 vendors from NYC and beyond showcase amazing, unique dishes. I also checked out the Chase and Zelle activation where you can win fun prizes! #nyc #nyclife #nycfood #foodtiktok

♬ FEEL THE GROOVE - Queens Road, Fabian Graetz

Ariel Viera

Ariel is a proud New Yorker with Puerto Rican roots. He’s also a TikTok mega-influencer who shares a sneak peek inside a million-dollar Wall Street property, and his in-depth NYC travel guide filled with everything travelers should see and do in the Big Apple.

@arielviera

🗽 I am finally releasing an NYC travel guide! It’s in-depth and gives you best recommendations on hotels, museums, secret landmarks, and food/drink. All fully interactive with maps. #nyctravel #nycsubway

♬ original sound - Ariel Viera

Taylor Reynolds

Taylor is a lifestyle influencer who has become one of NYC’s “It Girls.” She shares her “hot girl routines” and city lifestyle with more than 38.7K followers on TikTok. Her feed is full of her latest modern outfits and her time out exploring the city.

@imtaylorreynolds

in such a good mood 🥹 day in the life at my new job!!! go follow us content is about to pop off!!! #socialmediamanager #newjob #nycvlog #nyclifestyle

♬ original sound - taylor reynolds

Drew — jrue17

Drew is a model and a TikTok influencer based in New York City. He has 134K followers on TikTok. He posts content about fashion, restaurants and bars, and travels. On his Instagram, he also posts content about his modeling career.

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