Here Are the Top Business Hashtags You Should Be Using

Instagram is a hashtag haven. Hashtags make posts searchable on the social platform and are typically added to each post in large groups to help an intended audience find content. TikTok, YouTube, and Twitter use hashtags too, so if you’re crafting social posts, you likely add a few to each message. As you might suspect, there are a lot of business-related hashtags, so which ones should you use? Here’s a look at some of the most popular business hashtags.

Business hashtags to consider adding to your next post

#business

When it comes to business hashtags, this one is the most obvious, but the number of posts associated with it might surprise you. This Instagram hashtag has 104 million posts, with content ranging from entrepreneurial inspiration to products sold by startups.

Other variations to consider: #businesstips, #businessowner

#entrepreneur

Small business owners use #entrepreneur to offer business tips, promote a new company, or encourage consumers to shop locally. The hashtag has 95 million posts on Instagram. On TikTok, advice-filled posts like this one suggesting healthy habits for a wealthy entrepreneur has six million views.

Other variations to consider: #newentrepreneur, #entrepreurialtips

#motivation

With 338 million Instagram posts, #motivation is a top choice of the business-minded. You’ll find a lot of quote-based posts on Instagram and clips of celebrities offering tips to succeed in business on TikTok.

Other variations to consider: #businessmotivation, #businessmotivationquotes

#smallbusinessdadvice

For consultants or owners looking to educate new generations of entrepreneurs, #smallbusinessadvice is an identifiable hashtag to add to posts. Quotes, advice, and lessons learned are typically associated with the hashtag.

Other variations to consider: #smallbusinesshelp, #smallbusinesscoach

#marketing

To sell a product or service, you need to market it, so it’s not surprising to see this hashtag in the business group. This hashtag is usually associated with marketing tips. For instance, this fresh take on influencer marketing from a brand’s perspective has #marketing in the post.

Other variations to consider: #smallbusinessmarketing, #marketingforsmallbusiness

#smallbusiness

For smaller companies, mom-and-pop shops, and new-to-the-market entrepreneurs, #smallbusiness is a solid hashtag to use. Posts with this hashtag usually promote products sold in local boutiques or handmade items sold online.

Other variations to consider: #smallbusinesslove, #smallbusinesssupport #smallbusinessrocks, #shopsmall

#handmade

Artists, crafters, and creative entrepreneurs often use #handmade to advertise their hand-crafted products. This hashtag has 337 million posts on Instagram and pulls up a lot of one-of-a-kind gifts like these mugs.

Other variations to consider: #locallymade, #handmadewithlove, #handmadegifts #etsy

#companyculture

Show off the culture you’re working to create within your business with #companyculture. This pre-work yoga class is a great example of the hashtag’s use.

Other variations to consider: #companyculturerocks, #companyculture101, #companyculturematters

#companyevent

Hosting a company BBQ or a bring-your-child-to-work day? If so, take to social media and use #companyevent to showcase your company’s commitment to building relationships.

Other variations to consider: #companygathering, #companyeventideas

#CEO

A hot hashtag on Instagram and TikTok, #CEO posts highlight the men and women who turned their business dream into reality. Here’s a clip of a DITL of a CEO on TikTok.

Other variations to consider: #CEOlife, #CEOmindset, #CEOquotes, #CEOmom

#productreview

If you ask a customer or an influencer to offer a product review, be sure to add the #productreview hashtag.

Other variations to consider: #producttester, #productreviewer, #testimonial

#buy

If you’re advertising a product for sale, add #buy to your post. Instagram posts with this hashtag turn up anything from strollers to homes for sale.

Other variations to consider: #buyonline, #buyvintage, #buylocal

Tips to use business hashtags effectively

Before you unleash your new list of business hashtags, read these tips to make sure you’re not turning customers off:

Keep each hashtag to three words or less

Hashtags should be easy to read, so keep them short. Ideally, they’re no more than three words long.

Use specific hashtags too

Use a combination of general and more specific hashtags to get the most search traffic.

Avoid “bashtags”

A clever way to describe hashtags that demean or insult, bashtags are a no-no in the social world, even if negative comments are flooding a particular post.

Make hashtags readable with capital letters

Since hashtags don’t include spaces between words, you can use capital letters to make hashtags more readable. For instance, #SmallBusinessSaturday is easier to read than #smallbusinesssaturday.

Follow trends

Trendy hashtags can boost traffic. To stay on top of trending hashtags, use a tool like RiteTag or Hashtracking. Use trending hashtags appropriately though, don’t add them to irrelevant posts just to see your metrics climb.

Hashtags should be part of your social posts, but they’re also vital to deploy during influencer marketing campaigns. A product review on TikTok or a product endorsement on Instagram, for example, should have a strong list of hashtags to maximize its reach and performance. If you need help, check out IZEA Flex; an influencer marketing platform fit for brands and agencies big and small.