In 2016, azcentral.com reported that there were plenty of opportunities for influencers in Arizona as it was an unsaturated market. Compared to places like LA, Phoenix had less competition, and influencers were more inclined to support each other to get ahead. Fast-forward to 2019, and there are plenty of fantastic Phoenix influencers ensuring that no matter how dry the desert gets, there’s no drought of good content. Here are 20 influencers in and around Phoenix who you need to know.
Lifestyle blogger Melissa Moore loves to show off her chic style, and often includes her cute-as-a-button baby in the photo shoots. Her family-centric approach to Instagram has earned her over 21,800 followers, and sponsorship deals with brands such as Vellabox and Kroger.
Avi’s bubbly personality pops in every photograph on her Instagram feed, where she showcases cute outfits with an infectious smile. Everything is bright and bold, and there’s endless inspiration for what to wear, what to eat and what to do in Arizona. She has 12,600 Instagram followers.
Josie Jackson is a life, fashion and travel influencer with over 5,000 followers on Instagram. She is also one of the curators for the @colorcrushcapsule feed, which highlights fashions for those with “discriminating palettes.”
Crystal Coons is a vibrant, plus-sized model who seeks to inspire her followers as she travels the world in search of the best beach. Her Instagram handle is @sometimesglam, but that’s an understatement. Her feed serves as inspiration for over 222,000 followers.
Nicole is another stunning plus-sized model spreading a message of body positivity on Instagram. Her upbeat attitude and fresh fashions on a reasonable budget have earned her over 301,000 followers. She’s also a blogger, with her own website where she imparts fashion tips and lifestyle hacks.
Lifestyle and travel blogger Chelsea Bird uses Instagram to share every aspect of her home life in Phoenix. Showing a personal side is a great way for influencers to build an audience, as it makes them more human and approachable. The technique has worked for Chelsea, as over 10,000 followers enjoy seeing her having fun in the sun with her baby boy and husband.
Nicole is a digital marketing strategist, small business entrepreneur, blogger and content creator. On Instagram, where she has over 15,500 followers, her main focus is attainable fashion, although she also covers home decor and travel. Her blog is called Work|Wear|Wander and covers everything from personal development to travel tips.
Deborah Goodman is an International Federation of Bodybuilders Bikini Pro and fitness instructor. Her Instagram feed is full of positive messages about healthy living and weight loss, and her pictures are inspirational for over 40,000 followers.
Entrepreneur and mom, Lorena Garcia, uses her blog and social media presence to inspire women. She shares fashion and beauty tips with her 16,200 Instagram followers, but that’s just the tip of the iceberg. She’s also the co-founder of Majka, which makes health supplements for new moms, and Wela Creative Studio, which specializes in branding and content creation.
Lauren, also known as Lola, is a fashion and lifestyle blogger who involves her family in her online adventures. Her adorable children feature prominently on her Instagram feed, which has over 326,000 followers.
In addition to being a regular on his wife’s feed, Lauren Garcia’s husband, JJ, maintains his own Instagram presence. He’s “living life like I’m always on vacation” and sharing the photographic evidence with 173,000 followers.
Lauren Topor Reichert
Feeling hungry? Lauren Topor Reichert certainly is; so much so she started the Instagram @hungryinphoenix. She now has over 9,000 followers, who check in to see what fabulous food she’s discovered. Be warned: This isn’t a feed to view on an empty stomach.
Her Instagram feed may be called @theblacklistphx, but don’t be fooled by the name. What you get from Julia Black is a curated selection of some of the best food that (mainly) midtown Phoenix has to offer. She may have less than 2,000 followers, but this is one list that any Phoenix eatery would want to be on.
Could this be the most feel-good feed on Instagram? Referring to herself as the “infertility miracle mom,” Camille Whiting wants to spread positivity, good vibes and tips for weekly dates with your loved one. She also likes to post adorable photographs of her family. The feed is called @fridaywereinlove, but over 45,000 followers are loving Whiting’s content every day of the week.
Paige Spiranac is a self-proclaimed “OG Insta golf girl” with 1.8 million followers. Her feed is filled with smiling selfies, shots of her on the green and positive messages to empower women. Her position as a lifestyle and fitness influencer has led to partnerships with brands such as Philip Stein.
Christina has gained great acclaim in and around Phoenix as a foodie writer and influencer. She received the accolade of Food Writer of the Year 2016 in the 25th Arizona Culinary Hall of Fame. Also, at the 2017 Best of Our Valley awards she received Favorite Local Food Website and Best Food Feed on Instagram. Needless to say, appearing on her website or Instagram feed is a badge of honor for local restaurants.
Most gamers know Jessica Nigri. The bright and bubbly cosplay star has amassed 3.8 million followers on Instagram, where she dresses up as characters from video games and popular franchises. Fair warning: Some of her images aren’t exactly safe for work.
Diana Brandt founded Arizona Foodie in 2014, starting with a blog and a Facebook page. The brand has since become a major hit, especially with the Phoenix locals, and boasts over 80,000 followers on Instagram and 37,000 followers on Facebook. The social media empire has even gained critical acclaim, including winning a Zagat Award.
As if Phoenix wasn’t warm enough, Ashley Chanel’s steamy instagram feed is getting fans hot under the collar. The fitness model shares her selfies, swimsuit photo shoots and motivational advice with over 107,000 followers.
Sakura Considine is a lifestyle blogger and founder of the website Something Sakura. She uses her Instagram feed to share fashionable looks and cute pics of her family with over 30,000 followers. She has partnered with Phoenix-based businesses such as Harkins Camelview and JW Marriott Desert Ridge.
In Conclusion: Finding Your Match in Phoenix
Phoenix may not be the first place you think of when it comes to influencers, but there’s certainly no shortage of talent. From fashion to fitness, there are plenty of content creators ready to work with you on your next influencer marketing campaign.