Proprietary Influencer Ranking Algorithms from TapInfluence Acquisition Now Upgraded, Refined, and Available in IZEAx.
ORLANDO, FL (August 31 , 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of UnityRank in IZEAx. The new influencer scoring algorithm affects how influencers are surfaced to marketers when using UnitySearch within the system. It is the first example of technology migration from the TapInfluence platform to IZEAx.
“UnityRank builds upon the robust algorithms that TapInfluence has developed over many years of refining their influencer discovery tools,” said Chris Staymates, Vice President of Engineering at IZEA. “We have leveraged Tap’s core technology and augmented it with IZEA’s proprietary data enrichments such as InRank, Discovered Tags, and Discovered Demographics. The end result is a better search experience for marketers, helping them quickly find the right influencer for their sponsorship opportunity.”
TapInfluence’s discovery suite was a core differentiator that IZEA identified prior to the acquisition of the company. The migration and enhancement of the TapInfluence search scoring algorithm represents the first technology migration between platforms since the acquisition was completed at the end of July. IZEA’s engineering team is actively migrating additional aspects of the TapInfluence discovery suite into IZEAx.
UnityRank is available as part of UnitySearch for all IZEAx partners today. To learn more, or to schedule a demonstration, visit http://www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements, and terms such as “anticipate,” “expect,” “intend,” “believe,” “may,” “will,” “should,” or other comparable terms, are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, changing economic conditions. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur.
