Programmatic access to influencer campaign metrics
ORLANDO, FL (August 16 , 2018) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the beta launch of api.izea.com. IZEA’s first client accessible API allows marketing organizations to programmatically access influencer campaign data across all of their accounts, and to incorporate those metrics into their own 3rd party or proprietary BI systems.
“As influencer campaigns become a larger part of a brand’s mix of marketing tools, we’ve similarly seen a growing desire from customers to incorporate IZEAx’s analytics into their own data sets,” said Chris Staymates, Vice President of Engineering at IZEA. “We are delighted to start making this highly requested feature available to partners, and look forward to expanding capabilities based on direct customer feedback.”
The information returned from the API includes transactional data about each piece of sponsored social media content published through the IZEAx platform. The API provides metrics data over time and platform specific engagement metrics, such as Retweets, Shares, and Likes, as well as click and view counts from IZEA’s proprietary Tracker system.
With this information, marketing organizations can create regularly updated dashboards, campaign collateral, and visualizations, or build higher level analytics.
Analytics API Access is available as an opt-in beta for all IZEAx partners today. To learn more, or to schedule a demonstration of IZEAx, visit https://www.izea.com
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