There’s a disconnect between what a social media influencer charges and what marketers expect to pay. In fact, the 2017 State of the Creator Economy study revealed that marketers expect to pay as much as 13 times what influencers charge. While the majority of influencers might be affordable or less expensive than you think, there is an entire tier of expensive social media influencers who make well into the six figures (if not seven figures) from their social media presence. Get to know a few of the highest-paid social media influencers and what they typically bring in per post or per year.
25 of the Highest-Paid Social Media Influencers
YouTube gaming star DanTDM, or Dan Middleton, is one of the highest-paid social media influencers, bringing in around $16.5 million per year, according to Business Insider. He started his YouTube channel by focusing on daily Minecraft plays, but has since expanded to other games.
Evan Fong, aka VanossGaming, also rakes it in by playing videos games and posting videos of his plays on YouTube. He earns around $15.5 million per year, according to Business Insider.
PewDiePie has nearly 62 million subscribers on YouTube, but brings in slightly less money per year than DanTDM or Evan Fong, according to Business Insider. His annual earnings are around $12.5 million — still nothing to cry about.
If you want to make money as a social media influencer, get into gaming. Mark Fischbach, another gamer, has more than 20 million subscribers and an annual salary around $12.5 million, according to Business Insider.
Kim Kardashian-West, the big sister of the Kardashian/Jenner family, also happens to be the highest-paid social media influencer of the bunch. She typically gets around half a million dollars to share a post with her 109 million followers.
Cheerful and bubbly Zoella was one of YouTube’s first stars. She’s still one of the highest-paid social media influencers, earning around £50,000 ($70,200) per month from a combination of her haul videos, beauty tips, books, and other products.
One last fashion blogger rounds out our list of the highest-paid social media influencers. Julie Sarinana, the blogger behind Sincerely Jules, is thought to bring in around $10,000 per post. In addition to working with brands through sponsorships, she also has her own line of clothing.