With its eye-catching photos and super short videos, Instagram is the ideal social media platform for visual brands. Whether you’re a fashion, beauty or travel brand, it’s worth it to get to know the top Instagram brand influencers.
While you might not get to work with these influencers individually, knowing what they post about and what brands they work with can give you an idea of why they’re so popular and what you can imitate with your own campaigns.
25 Top Instagram Brand Influencers
With 134 million followers, Selena Gomez is the most popular person on Instagram. The pop star is also the top Instagram brand influencer, partneringwith the likes of Coach to put together limited edition collections.
New mom Kylie Jenner is still one of the top Instagram brand influencers. She has 105 million followers and regularly posts pics of her modelling different looks from her cosmetics brand.
Kim Kardashian West
Kylie’s older half-sister, Kim Kardashian West has 109 million followers and quite the reputation as one of the top Instagram brand influencers. Lately, she’s been repping her own brand, KKWBeauty.
Kendall Jenner, Kim’s half sister and Kylie’s full sister, is also a big-name Instagram brand influencer. She’s got just under 89 million followers. A model, she works with fashion and footwear brands, as well as vitamin companies, gas companies and watch companies.
96-year-old Iris Apfel is living proof that style doesn’t have an age limit. As one of the top Instagram brand influencers, she has 843,000 followers and partners with big-name department stores. Her most recent brand collab was a pop-up shop on the third floor of Bergdorf’s.
Rihanna is an Instagram brand influencer with 61 million followers and her own incredibly popular beauty line with Fenty. Plus, she partners with Puma and Stance, releasing several sell-out collabs.
Cara Delevingne is a model, actor, and one of the top Instagram brand influencers with 41 million followers. As a model, she works with the likes of Burberry and Dior. She also partners with brands like Puma.
Murad Osmann is a travel blogger, photographer, and one of the top Instagram brand influencers with 4.6 million followers. He created the popular photo of a woman leading someone to a beautiful, scenic location. Dubbed “Follow Me To,” it’s since take on a brand and a life of its own. Osmann’s also worked with brand such as Renaissance Hotels.
One of the biggest fashion bloggers out there and certainly on of the top Instagram brand influencers, Chiara Ferragni has nearly 12 million followers. She’s launched her own line and collection and has partnered with fashion and beauty brands and stores such as depop, Calzedonia and Lancome.
Joanna Gaines, one half of the couple behind “Fixer Upper” on HGTV, has 7 million followers. Although her show’s no longer on the air, she remains an influencer, thanks to her own brand, Magnolia Market, and her partnerships with stores such as Target.
James Charles might have been the first male CoverGirl, but fellow male makeup artist and beauty blogger Manny Gutierrez is the first male spokesperson for Maybelline. He has 4.4 million followers.
British vlogger Zoe Sugg, aka “Zoella” is queen of the haul video. She has 11 million followers on Instagram and has worked with brands like Asos and Primark. She’s also managed to translate her online influence into offline success, having published several books and produced product lines.
Jen Selter built up a following of nearly 12 million with her “belfies,” or “booty selfies.” She’s since developed her own training programs and has partnered with several brands, such as tarte cosmetics.
Kiersten Rich is a travel blogger with just over half a million Instagram followers. She made waves because she literally quit her job to travel the world. It’s paid off, as she’s landed plenty of brand partnerships, working with the likes of Herbal Essences and GoPro.
Ingrid Nilsen is a beauty vlogger who’s also popular on Instagram, where she has 1.6 million followers. She’s worked with a few beauty brands, but has also expanded her reach, partnering with brands like McDonald’s.