People love makeup. More than that, they love learning how to put on makeup, and learning about fun new colors and products. The top beauty influencers on social media run the gamut from pro makeup artists to DIYers who taught themselves (and the world) everything they know about cosmetics and beauty. Check out the most-followed, most popular beauty influencers in the world.
The Top 25 Beauty Influencers in the World
Based in Dubai, beauty blogger and makeup artist (MUA) Huda Kattan has racked up 19.7 million followers on Instagram, who love her easy-to-follow tutorials. As one of the world’s top beauty influencers, Kattan has had so much success as a beauty influencer that she’s been able to launch her own line of cosmetics.
Michelle Phan has been one of the top beauty influencers for a long time — she posted her first YouTube video more than a decade ago. Since then, she’s earned more than eight million subscribers and has gone on to found her own beauty subscription service, Ipsy.
Zoe Sugga, or Zoella, as her nearly 12 million YouTube subscribers know her, has also been one of the world’s top beauty influencers for a long time. She got her start with “haul videos,” during which she would show off her latest beauty and fashion purchases. Since then, her empire has expanded, and now includes tips and advice videos, as well as a book.
Hailing from New Zealand, top beauty influencer and vlogger Shannon Harris has more than two million subscribers. Her fans tune in three times a week, on Monday, Wednesday, and Friday, to see her try out new products and offer some tips.
Jeffree Starr is an MUA and a “beauty boy” with more than four million YouTube subscribers. The top beauty influencer’s videos include swatches and tutorials. Starr is also a musician, and has several videos featuring his own music.
Another beauty boy, Manny Guitierrez, or Manny MUA, is a top beauty influencer and vlogger with close to three million YouTube subscribers. People love his fun beauty tutorials, so much so that he’s recently been named a beauty ambassador for the brand Maybelline.
MUA and beauty influencer and vlogger Kandee Johnson is a bit older than many of the average top beauty influencers, but that hasn’t kept her from bringing in nearly four million YouTube subscribers. Some of her more popular videos highlight the fun in putting on makeup, such as her Barbie makeup transformations.
British MUA Wayne Goss has close to three million YouTube subscribers. He’s one of the world’s top beauty influencers and caught people’s attention after he posted a video detailing how to contour like a Kardashian.
Vlogger Christen Dominique started making videos at the request of some friends, and the rest is history. Her YouTube channel now has more than 2.5 million subscribers, who are into her down-to-earth tutorial videos. As a top beauty influencer, she’s also worked with big makeup brands such as Urban Decay and Sephora.
Beauty influencers aren’t only found on YouTube. Amra Olevic has built up her influence and following on Instagram, with more than 5.4 million followers. She regularly posts stunning makeup looks on her profile, and has partnered with several big cosmetic brands.
Another of the Instagram beauty influencers, Naomi Giannopoulos has more than eight million followers. She’s not afraid to go all out with makeup, and has posted some photos featuring truly out there looks, such as a cheetah print eye and roses on her lips.
Shayla Mitchell is a beauty influencer with 2.4 million Instagram followers. Although she posts lots of photos of her makeup looks, what really keep the people coming back are her short and fun tutorials.
Karen Sarahi Gonzalez has 3.4 million Instagram followers. As one of the world’s top beauty influencers, she’s not afraid to play with color when it comes to makeup. She’s also partnered with brands ranging from NYX to Garnier.
Chrisspy is a former counter girl at MAC who’s gone on to build up a big following as one of the world’s top beauty influencers. She’s racked up 3.8 million Instagram followers thanks to her informative video tutorials.
Samantha Ravndahl is a Canadian MUA with 2.4 million followers on Instagram. People pay attention this top beauty influencer to see what looks she’ll be modeling next.
James Charles is an MUA and Cover Girl, with 1.8 million followers. Still in his teens, the top beauty influencer blows people away with his amazing brush work and makeup talents.
Isabel Bedoya is a self-taught beauty influencer with more than 2.1 million followers on Instagram. It’s her brightly colored hair, which she wears in a rainbow of hues, that sets her apart from the pack.
Beauty influencer, vlogger and model Amanda Steele is still in her teens, but that hasn’t kept her from getting close to three million subscribers on YouTube. People love her “favorite things” videos and her tutorials.
Beauty and fashion blogger Chriselle Lim made her name with the Chriselle Factor. She has more than 800,000 followers on Instagram, and is known for dispensing beauty and style advice.
Laura Gurrola is one of the world’s top beauty influencers with two million followers on Instagram. She built up her following by posting honest and interesting videos to her profile, including a shot of her getting lip fillers and another of her destroying a beloved product from MAC.
Nikki French might have fewer than 600,000 followers on Instagram, but she demonstrated that she’s a major beauty influencer when a photo of her transformed into Jessica Rabbit pretty much broke the Internet.
Lifestyle blogger and top beauty influencer Marianna Hewitt is a friend of the Kardashians with more than 700,000 Instagram followers. Her posts are equal parts inspirational and informative.
Maryam Maquillag has a million followers on Instagram and gets to hang out with the likes of Mariah Carey. As one of the world’s top beauty influencers, she delights her followers with fun tutorials as well as the numerous giveaways she runs on her profile.
With more than four million subscribers on YouTube, pro MUA Jaclyn Hill is certainly one of the top beauty influencers in the world. She’s won people over with her tutorials, product reviews, and beauty challenges.