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One billion: That’s the number of websites online today. According to Atlantic, the average person visits roughly 100 separate domains every month. The 2017 State of the Creator Economy found  U.S. consumers read 207 articles and visit 398 websites per month. That represents a huge opportunity for content marketers to get eyeballs on their websites. Let’s take a look at five of the best content marketing website examples to see what gives them the edge.

5 Top Content Marketing Website Examples

Content Marketing Brands American Express

American Express Open Forum

When it launched

2007

Why it’s one of the top content marketing website examples

Open Forum from American Express is the gold standard for content marketing, and for good reason. The website is a content hub of articles, podcasts, and other content, all targeting small business owners.

The Open Forum serves the needs of small business owners, providing them with expert advice and tips. It’s also works to help American Express build and nurture leads, without coming across as a hard sell.

Grow Acorn Content Marketing Website Examples

Grow From Acorns

When it launched

2015

Why it’s one of the top content marketing website examples

Grow From Acorns is a website and online magazine that helps millennials start investing. It accomplishes this by automatically adding small amounts from a checking or savings accounts into an investment account.

When Grow From Acorns launched a few years ago, it took a different approach to content marketing than most other financial or fin-tech brands. It hired an editor who had previous experience working for CNBC. It also brought on a team of 20-something millennial journalists to produce the website’s content. That gave their content a tone and authenticity that wouldn’t be there had the brand hired older, more experienced writers.

At the time it got started, there wasn’t much in the way of millennial-focused financial content out there, so Grow was able to fill in a gap and meet a consumer need that wasn’t otherwise being met. Although the site is meant to funnel customers over to Acorns, it doesn’t make an intrusion, giving readers a sense that it is genuinely trying to help solve their money issues.

Urban Decay Content Marketing Website Examples

Urban Decay All Access

When it launched

2015

Why it’s one of the top content marketing website examples

It’s not uncommon for cosmetics and makeup brands to have blogs or even separate websites devoted to content. But Urban Decay’s All Access serves as a content hub that gives makeup devotees a look behind the scenes at UD, as well as plenty of makeup tips and advice. The hub also connects to the brand’s social accounts, and encourages fans to use hashtags when sharing their own photos of their UD looks.

PG Content Marketing Website Examples

P&G Everyday

When it launched

2013

Why it’s one of the top content marketing website examples

While some brands have only one or two products to focus on — or multiple products in the same category — Proctor & Gamble produces products in many categories, from home to personal care, and from adults to children. Its website, P&G Everyday, acknowledges that the brand has its spoons in many pots, but still manages to be easy to navigate. Categories are listed at the top of the website, with subcategories included underneath.

The website also directs visitors to the sites of individual brands, and has the option of printing coupons or directing visitors to the location of various coupons and other promotions.

Casper Mattress Content Marketing Website Examples

Casper Mattress

When it launched

2014

Why it’s one of the top content marketing website examples

Casper’s blog is all about sleep, but it is anything but snooze-inducing. That makes sense, since the brand is entirely based online, and only sells its mattresses through its website. In other words, it is in its best interests to get people to linger on the blog and website for as long as possible. Along with the polished posts the brand presents on its blog, it has also done a lot to encourage input and content from users. Because of its innovative social media approach and snazzy website, the brand earned $20 million during its first 10 months.

Along with coming up with creative ideas for content, and finding ways to meet your customers’ needs without pushing sales too hard, creating a great content marketing website also means paying attention to its design. Remember that the site should work on mobile and desktop devices, being easily accessible and fast-loading, no matter who’s trying to look at it.