Millennials (people born between 1980 and 2000) were the first generation to grow up with the internet and social media as part of their lives. They’re also the first generation to find fame, fortune, and influence online, whether through blogging, vlogging, or sharing photos and posts on a social platform. Get to know some of the top Millennial influencers today, and what makes them so popular.0
25 Top Millennial Influencers
Beauty vlogger Amanda Steele was born in 1999, and started her YouTube channel in 2010, at the tender age of 10. The top millennial influencer now has more than 2.8 million subscribers and 2.7 million Instagram followers. She’s signed to IMG Models, has appeared in several campaigns, and starred in “Guidance,” a TV show on Hulu.
British vlogger Zoella (Zoe Sugg) started making “haul” videos back in 2007, when she was just 17. Since then, she’s become one of the top millennial influencers out there and gathered up more than 12 million subscribers. She has published a series of books loosely based on her experiences online, and launched her own line of beauty products.
Meg DeAngelis, aka MayBaby, has more than five million YouTube subscribers and is one of our top millennial influencers. As she puts it, Meg “makes internet vids for the internet kids.” She also has a budding acting career going, and has appeared in, among other things, “Millennials: The Musical.”
Jazz Jennings is a young millennial, born in 2000. She’s also the youngest person to become a transgender public figure, as she and her family began being interviewed about her experience when she was just six years old. Jazz is a top millennial influencer with 554,000 followers on Instagram, and has worked on campaigns with Neutrogena. She’s also published books about her experience, and was the subject of a reality TV series.
Born in 1995, Bethany Mota started her YouTube channel in 2009. Today, she is one of the top millennial influencers with more than 10.5 million subscribers. Her videos cover a wide range of topics, from fashion to cooking and from travel to comedy.
Also born in 1995, Rachel Levin quickly gained YouTube fame for her funny beauty how-to’s and other entertaining videos. She is one of the top millennial influencers with more than 12 million subscribers.
Some of today’s top millennial influencers also happen to be the original fashion bloggers. Take Chiara Ferragni, for instance. Born in 1987, she started her blog, the Blonde Salad, in 2009, while studying law in Milan. Almost 10 years later, she’s not a lawyer, but has launched several product lines and worked with leading designer brands. She has more than 11 million Instagram followers.
Damon and Jo
Damon and Jo are a pair of multi-lingual “’90s kids” with a love for travel. The pair noticed that there weren’t any travel shows directed at their generation, so they set out to make their own. Today, they have more than 750,000 subscribers.
Born in 1997, Rebecca Black first experienced fame — the wrong type, you could say — in 2011, when she released “Friday,” which would go on to be named the worst song ever. Since then, she’s spoken out against internet bullying and has put together a successful YouTube channel, with beauty and music videos. The top millennial influencer has more than 1.3 million followers.
Lilly Singh was born in 1998, started her YouTube channel in 2010, and today has more than 12 million subscribers. As one of the top millennial influencers, she’s known for creating funny videos, and has done so with other celebrities, including The Rock and Charlize Theron. She’s also managed to translate some of her YouTube fame into an acting career, and has published a book.
Miranda Sings is the creation of actor/comedian Colleen Ballinger (born in 1986). Sings, who only wants to become famous, has more than eight million YouTube subscribers. She’s also the star of a Netflix series, “Haters Back Off.”
King Bach (born in 1988) was at one point the most followed person on Vine. Today, he’s a top millennial influencer with nearly 15 million Instagram followers and an acting career. He’s been on “The Mindy Project” and “House of Lies.”
If King Bach as the most followed Vine star total, Lele Pons (born in 1996) was the most popular female on Vine. Vine is gone, but she’s doing fine on YouTube. As one of the top millennial influencers, she has more than 6.5 million followers and a new funny video every week.
Born in 1995, Arden Rose has more than 1.4 million YouTube subscribers. Her videos include haul videos, beauty tips, and musings on life. The top millennial influencer also made the jump to the small screen, appearing in “Guidance” on Hulu and other shows.
Jack and Jack
Like a few other millennial influencers, Jack and Jack got super popular on Vine. Today, they have more than 1.6 million YouTube subscribers, and have started exploring a career as a musical act.
At the early end of the millennial influencer spectrum, Hannah Hart was born in 1986. She got famous on YouTube with her series, “My Drunk Kitchen,” which featured her drinking and cooking (how millennial). She has more than 2.5 million subscribers, and now her own show on Food Network.
Former Vine star Cameron Dallas (born in 1994) has more than 5.7 million YouTube subscribers, and more than 20.6 million followers on Instagram. Although the top millennial influencer got his start with Vine videos featuring pranks, he’s moved on to more meaty acting roles and a musical career. He’s also the subject of a Netflix series, “Chasing Cameron.”
Jenn McAllister, or jennxpenn, has more than 3.1 million YouTube subscribers. She posts humorous videos, such as a blindfolded 99 cent store haul. Along with her online career, the top millennial influencer also had some success as an actor, and has lent her voice to several animated films.
Meredith Foster is a top millennial influencer with a message. She has nearly five million YouTube subscribers, and she wants them to learn to be confident in their own skin.
Shane Dawson (born in 1988) has been on YouTube for nearly 10 years, and has almost 11.5 million subscribers. As one of the top millennial influencers, his funny videos include lots of “life hacks,” a peek into the weirdest corners of YouTube, and weird food videos.
Born in 1995, Logan Paul has more than 14.5 million YouTube subscribers. He’s another millennial who got popular on Vine and was able to translate that popularity into a multi-faceted career. Along with his YouTube videos, he’s also launched his own clothing line, Maverick, and appeared in several TV series, including “Law and Order.”
Born in 1983, Huda Kattan is one of the most seasoned millennial influencers on our list. She’s got more than 23 million Instagram followers, and has managed to turn a career as a makeup artist and beauty blogger into a full-on beauty empire.
Born in 1988, Leandra Medine started her fashion blog Man Repeller in 2010. Today, she has 568,000 Instagram followers, and Man Repeller has become a full-on media company, complete with collabs with various designers and a full-time staff.
Susanna Lau, aka Susie Bubble, was also born in 1983, and started her blog Style Bubble in the UK in 2006. Since then, she’s become one of the top millennial influencers and a regular fixture during London Fashion Week. On Instagram she has 386,000 followers.
Kiersten Rich is living the millennial influencer dream. She quit her day job (in finance) to travel the world. She has more than 469,000 Instagram followers, and blogs about her adventures at The Blonde Abroad.