The 2017 State of the Creator Economy study is out and the report’s findings are already making waves throughout the industry.
This year’s study compares trends based on three years of industry data and was Conducted in partnership with research firms The Right Brain Consumer Consulting, Halverson Group, Lightspeed GMI, and Research Now.
Influencer Marketing and Content Marketing continue to reign supreme for US Marketers, driving the most value for brands and agencies compared to all other forms of marketing and advertising investment. Simultaneously, the effectiveness of traditional media-mix advertising continued its decline.
We’ve highlighted our key findings in the brand-new infographic below.