5 Tips for Working With International Influencers

Every brand has the potential to reach a global audience. The marriage between online stores and influencer marketing means you can sell products to customers worldwide. By working with influencers from other cultures, you can introduce your product to a new audience and encourage sales beyond borders. International influencers can help you authentically promote your products, but you should consider these tips to work with creators from other countries:

Use influencer discovery tools that reach abroad

While you can search social media and reach out through personal DMs, it makes more sense to use an influencer marketing platform or team of experts like IZEA’s, where you can find and vet international influencers.

In the Marketplace, you can use filters to search for influencers by country, review your options, read influencer profiles, and reach out to creators within the platform.

You can even post an ad and ask influencers from certain countries to apply. Known as a Casting Call on Marketplace, it eliminates the need to search for influencers. Instead, they come to you. Meanwhile, our full-service team has a global presence and is ready to assist you in every step of the process, ensuring your campaign reaches its full potential in the desired market.

Offer appropriate influencer contracts

Refine your influencer contracts to suit international requirements. Influencer contracts should reflect the legal requirements in the country, specific language, payment terms, and currency of the target country, as well as the preferred payment processor.

Paying international influencers requires some research. You’ll need to research rates in each country, understand taxes, and review standard payment processors and their transaction fees.

Be mindful of time zones

Expect communication to flow a little differently with influencers scattered in different countries. Use time zone conversion tools to understand the time difference between your home and theirs.

If you need to schedule meetings, pick a time that makes sense for everyone or rotate times so no one wakes up at dawn regularly.

Communicate often

Holidays, time zones and customs can create challenges. One of the best ways to avoid problems is to communicate effectively. To do so, rely on a detailed influencer brief and check in with influencers regularly.

Influencer brief

Be explicitly clear about the project with a thorough influencer brief.

An influencer brief should include (a):

Brand overview
Product overview
Campaign overview
Call to action
Review process
Campaign inspiration
Disclosure requirements

Check-in regularly

While the influencer brief provides many details, it’s essential to check in with influencers, too. Use their preferred method of communication, be it text, email, or DM, and plan to reach out throughout the campaign. As you approach deadlines, send a reminder encouraging them to ask questions if needed.

IZEA’s full-service team is equipped to handle this process for brands, providing a seamless, hassle-free experience. Our team facilitates regular check-ins, ensuring that influencers are on track and addressing any concerns or questions they may have.

Lean into their expertise

When you work with influencers from other cultures, trust their knowledge. They’ve cultivated a relationship with their followers, and while those followers are potential customers, the creator knows how to engage them. It’s best to let each influencer authentically create content that engages with their audience.

Unless there’s a fundamental issue with the content, embrace the cultural differences, trusting that the influencers know how to connect with their followers.

Ready to find influencers from other cultures to work with? Conduct your first search on IZEA’s Marketplace and filter your results by specific countries you’re interested in marketing to.

How IZEA can help

IZEA can help simplify international influencer marketing.

With team members in 95 cities on five continents, we can help find local influencers to work with, craft influencer contracts that comply with international requirements, manage communication across time zones, handle payments to international influencers and more.

Explore the potential of reaching a worldwide audience with IZEA.