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As a marketer, you know it’s essential to reach out to the right people who can share your brand message with their audience. Social media influencers are those voices who add credibility and authenticity to your campaigns for maximum success. But where do you find them? IZEA has been at the forefront of helping connect brands, agencies, and publishers with influential content creators for more than 16 years. Here’s how we can help you identify powerful influencer relationships that will amplify your story in unique ways.

How to find a social media influencer

We help brands and businesses to easily contact and connect with an abundance of influencers. Here’s how to begin your search for influencers. 

1. Brainstorm the type of influencer you want

Like most processes to finding the right influencers, begin by considering the types of personalities you want representing your products because those creators are essentially the active faces of your brand.

2. Use our Marketplace search bar to sift through influencers

After deciding the types of influencers you wish to work with, the next step in the process of finding ideal creators is to use the Marketplace to your advantage. The Marketplace, which is on our homepage, is an easy-to-use outlet and the perfect tool in finding influencers for your collaboration. 

Using the search bar on the home page, you can find influencers specific to certain platforms, trending tags and categories, and even relative to your recent searches. 

We’ve enhanced marketplace filtering to include demographics, connection details, and location based on the radius of a selected city.

3. Take advantage of Flex

Another great resource that IZEA provides its users is Flex. Flex is a comprehensive influencer marketing platform that amplifies the influencer search process by providing a more effective influencer discovery experience. It allows the opportunity for brands to search through millions of influencer profiles that can be tailored through specific searches. 

Beyond that, you can manage your creator contacts, draft and send contracts, send payments, create campaign briefs using AI and much more in Flex. If you need a dashboard to manage all aspects of your campaign, Flex is ideal for your brand or agency.

4. Ask our team of influencer marketing experts

If your brand or agency is stretched thin on time and resources, reaching out to influencers might be too time-consuming for you. We can help. We’ve connected brand and influencers for almost 4 million collaborations and can find the right fit for your campaigns.

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.