In the 2024 Olympic Games in Paris, weightlifters in both men’s and women’s classes will compete across five weight classes. Each lifter will have three opportunities to lift and their highest scores will determine the winners. Marketers can effectively promote their products during the busy Olympic advertising period by partnering with athletes on social media. This approach allows them to tap into the athletes’ existing fan base, create authentic promotional content, and avoid the high costs associated with traditional sponsorships and advertisements.
Weightlifting athletes sharing their lifts on Instagram
Cyrille Tchatchet
Cyrille competed in the 2020 Olympics in Tokyo and shares his love for weightlifting with 15K followers on Instagram. Cyrille’s unique background story says that weightlifting saved him. He arrived in the U.K. from Cameroon in 2014 and claimed asylum. He’s now a decorated weightlifter with multiple British and English records.
Olivia Reeves
Olivia is the American weightlifter to watch. At just 20 years old, she’s broken multiple records in the sport and is looking to qualify for the 2024 Paris Olympic Games. She shares her training and life behind the scenes in her stories on Instagram and has many videos of her pulling heavy weight. She has almost 55K followers on Instagram.
Hidilyn Diaz-Naranjo
Hidilyn is a female weightlifter for Team Philippines and won her nation’s first Olympic gold medal at Tokyo 2020. Hidilyn is on the road to the 2024 Olympics but she says this may be her last Olympic Games. She has 254K followers on Instagram and shares her journey there.
Kate Vibert Davis
Kate is a silver-medalist from the 2020 Tokyo Olympics for Women’s Weightlifting. Kate is preparing to qualify for the 2024 Paris Olympic Games and is documenting her training on Instagram. She has 127K followers on the platform and sometimes works with her favorite brands to promote their products.
Clarence (CJ) Cummings
CJ is a 2020 Weightlifting Olympian who is on the road for the 2024 Paris Olympics. He’s also a six-time World Champion. You can find his training methods on Instagram where he shares with 137K followers.
Wes Kitts
Wes participated in the 2020 Olympic Games in Tokyo for Team USA. He shares his weightlifting training, love for working out and his favorite brands with over 841K followers on Instagram. He owns Be Somebody Gym and Be Somebody Weightlifting.
@weskitts Low Hang Power Snatch: Anytime we’re lifting from the low hang it’s an opportunity to work on bracing and balance in the initial lift. We often run Power variations on Tuesday and Thursday during Realization phases to help the legs recover from the intensity work. Great variation for thoughtful technical work because you will easily feel any degree of separation from the technical model.
♬ original sound - weskitts
Caine Wilkes
Caine was part of the 2020 USA Olympic Team in Tokyo, where he placed 9th. He is a three-time Pan Am Champion and six-time National Champion. On Instagram, he shares weightlifting training and his love for the sport.
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