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With approximately 10,500 stores and clubs in 24 countries, Walmart is the world’s largest retailer, both domestically and internationally. The company’s appeal is based on affordability and variety, offering customers almost everything they could need without breaking the budget. For online creators, Walmart’s wide spectrum of goods provides a wealth of content to draw from. As you’ll see with these Walmart influencers on Instagram, sharing deals, promoting new items, modeling inexpensive outfits, and demonstrating how to use products can quickly build a large following.

10 Walmart Instagram influencers who inspire shoppers

Erin Christensen

Erin is all about fashion on a budget, so it makes sense that she regularly pairs Walmart clothing and accessories to make stylish looks. On her Instagram there are some fabulous street-style coats — all under $50 — as well as new arrivals that look like high-end pieces from pricier stores. Her Walmart styling sessions include links to help her 288K Instagram followers shop to replicate the outfits or mix and match to create their own style.


Mixed in with her many posts highlighting affordable outfits from Walmart, Malyri shares other cute finds from the store, like a $6 Star Wars skillet that comes with pancake mix. She keeps her 198K Instagram followers in the loop on Walmart’s biggest sales, including its Deals for Days event. Sometimes she heads to her local store to take video of the current items in the dollar section at Walmart. She even points out new products, like this cute welcome mat.


As a mom of three girls, Lily is already inspiring them to enjoy fashion, as you’ll often see in their coordinated outfits. But she also loves to showcase her Walmart-inspired recipes, beauty products, baby items, and home decor. Lily also shares healthy meal and snack ideas based on items she purchases from Walmart.

Chloee Huseman

Chloee loves to showcase her Walmart fashion hauls and sometimes they’re worthy of a part 1 and part 2. There are also “ways to wear it” posts to inspire her 144K Instagram followers and sometimes she styles her sister in Walmart finds, too. Scattered between her fashion-related posts, you’ll discover her home decor steals and lists of affordable gifts.


Sandy’s 158K Instagram followers follow her for “mom-friendly, affordable, everyday style” ideas, as well as her in-store shopping highlights. The posts never get boring because she mixes in stylish home decorating ideas and table settings using Walmart products, as well as spiffy organization tips for entryways and kids’ rooms. And because every parent needs to make time for self-care, Sandy also shares a variety of DIY spa ideas.

Danielle Stackhouse

Danielle is such a fashionista that she opened her own pop-up boutique. The money-saving diva has a way of pairing super affordable pieces — like this dress and boots from Walmart — to create a unique style. She also has an eye for decorating with items she finds at Walmart, including this Halloween tree and this patio set and fire pit. Sometimes she pairs Walmart items from multiple departments into one post, like this holiday photo promoting clothes, shoes, accessories, and home and Christmas decor.

Bethany and Amanda

Sharing the best of Walmart since 2013, besties Bethany and Amanda have figured out that two deal-seekers are better than one. Their 356K Instagram followers share their best finds in multiple departments, from an $18 tote to $17.88 soft blankets. Followers also see some of Walmart’s newest products, like these Yasso Poppables and these Lily’s gummies.

Krista Hooper

Curating her favorite things from Walmart, Krista focuses on fashion, home decor, and beauty, though she’s shared deals on everything from Roombas to new book releases. Her 154K Instagram followers can enter giveaways for Walmart gift cards and learn about new product line launches, like in this post about Harry’s Body Lotion for Men. Some of her prize giveaways include Walmart gift cards and free products.


As a social media content creator with a focus on Walmart, Kealana shares her best bargain finds with her 64.9K Instagram followers. Sometimes she hosts giveaways with prizes. Other posts, like this one highlighting a truck hurricane candle holder that she found in the store, give previews of new products that aren’t even available online yet.

Nina Lacher

Nina’s posts not only entertain her Instagram followers, but also inform them. Sometimes she suggests Walmart products — like this bar cart—by displaying them in her home to showcase both form and function. Or she’ll get creative by posting eye-catching photos of food she ordered with Walmart’s free delivery on orders of $35 or more.


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