Social media has significantly changed the way vocalists and songwriters promote themselves. Whether they’re nano-influencers looking for their first big break or macro-influencers whose followers love to be the first to know about a new release, these singer-songwriters are also socially savvy. Incorporate music in your influencer marketing by working with these vocalists and songwriters.
12 vocalists and songwriters you can work with today
Rizka A. Riyannita
Sydney-based Rizka left her job in social media marketing to work for herself as a micro-influencer. Rizka has a beautiful voice, natural beauty, and dancing skills, making her the complete package for brands looking to build partnerships. In addition to Instagram, Rizka is on TikTok, Twitter, Pinterest, LinkedIn, and UpLive.
Songwriter and pop singer Bryan shares his music on a variety of platforms. His 10.8K Instagram followers can watch him perform his newest single, listen to interviews with the artist, and catch his live festival performances. Bryan works with brands on the @twodadsworldwide account, which features his family, or on his music account, @bryanricemusic.
Rock vocalist Christina loves to perform but also enjoys just being entrenched in the music scene at concerts and festivals. Her 11.6K followers know the musician and artist is a powerhouse of talent who isn’t afraid to experiment with a variety of layered sounds. Christina has 84.3K subscribers on YouTube.
Whether he’s playing acoustic guitar, electric guitar, or singing with his indie band, Harry keeps his fans engaged on his Confetti Tour. With 34.2K followers on Instagram and plenty of coverage on YouTube, Harry has helped grow the band’s following. You can hear his music on a number of audio streaming services.
If you haven’t seen Nanii’s videos, start with “I’m Good” on YouTube to get an idea of her vibe. The songbird has performed live at venues in New York, including SOB’s in New York City, and shares videos of her studio recording sessions with her fans on Instagram. Don’t miss her duets with a variety of aspiring and upcoming artists.
Known as “Chan” to her nearly 6K followers on Instagram, singer-songwriter Channing is working on her single, “Easy.” She did a John Legend cover, which she posted on YouTube for her fans. The LGBTQ+ advocate has done live interviews discussing mental health, too. She recently married her partner, Morgan, who supports Chan’s music career.
Tommy is a touring and session guitarist with Get the Led Out. His own band, Circus Life, has toured across the United States and the United Kingdom, and he’s shared the stage with big names like The Beastie Boys, Blondie, Blue Oyster Cult, and Theory of a Deadman. The nano-influencer sometimes plays riffs and answers questions from his fans.
Ojai, California-based indie singer-songwriter Natalie has built a following of nearly 17K fans on Instagram. She sings and plays piano or guitar at local venues and made a vinyl in March 2022. In February 2022, she hosted a listening party for her fans after producing an album with music legends at Bernie Grundman Mastering Studios.