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Social media has significantly changed the way vocalists and songwriters promote themselves. Whether they’re nano-influencers looking for their first big break or macro-influencers whose followers love to be the first to know about a new release, these singer-songwriters are also socially savvy. Incorporate music in your influencer marketing by working with these vocalists and songwriters.

12 vocalists and songwriters you can work with today

Rizka A. Riyannita

Sydney-based Rizka left her job in social media marketing to work for herself as a micro-influencer. Rizka has a beautiful voice, natural beauty, and dancing skills, making her the complete package for brands looking to build partnerships. In addition to Instagram, Rizka is on TikTok, Twitter, Pinterest, LinkedIn, and UpLive. 

Bryan Rice

Songwriter and pop singer Bryan shares his music on a variety of platforms. His 10.8K Instagram followers can watch him perform his newest single, listen to interviews with the artist, and catch his live festival performances. Bryan works with brands on the @twodadsworldwide account, which features his family, or on his music account, @bryanricemusic.

Christina Rotondo

Rock vocalist Christina loves to perform but also enjoys just being entrenched in the music scene at concerts and festivals. Her 11.6K followers know the musician and artist is a powerhouse of talent who isn’t afraid to experiment with a variety of layered sounds. Christina has 84.3K subscribers on YouTube.  

Harry Holles

Whether he’s playing acoustic guitar, electric guitar, or singing with his indie band, Harry keeps his fans engaged on his Confetti Tour. With 34.2K followers on Instagram and plenty of coverage on YouTube, Harry has helped grow the band’s following. You can hear his music on a number of audio streaming services.

Auggie Velarde

Peruvian artist, producer, and composer Auggie describes himself on Instagram as “programmed to make sound waves” but the musician also seems hard-wired for promotion. The versatile artist markets his songs on Facebook, TikTok, Twitter, and countless other platforms. 

Hamzaa

If you’re not familiar with Hamzaa’s music, you can listen to it on multiple music services. When she’s not performing live or making music in the studio, Hamzaa can be found modeling or promoting herself to her 38.2K followers on Instagram. Last year she was featured in Porter Magazine.

Carley Bearden

Carley says her favorite part of being an artist is hearing her words sung back to her from the crowd. The indie singer and mental health advocate has played at House of Blues in Dallas and at the Collab Festival, among countless other venues. 

Nanii Acosta

If you haven’t seen Nanii’s videos, start with “I’m Good” on YouTube to get an idea of her vibe. The songbird has performed live at venues in New York, including SOB’s in New York City, and shares videos of her studio recording sessions with her fans on Instagram. Don’t miss her duets with a variety of aspiring and upcoming artists.

Heids Pack

Singer-songwriter, musician, and content creator Heids tours with her country band, Whiskey Trail. Her TikTok is a mix of cover songs, duets with other musicians, and concert clips. She documented her excitement after playing her first show in Nashville for her 25.7K TikTok followers.

Channing Smith

Known as “Chan” to her nearly 6K followers on Instagram, singer-songwriter Channing is working on her single, “Easy.” She did a John Legend cover, which she posted on YouTube for her fans. The LGBTQ+ advocate has done live interviews discussing mental health, too. She recently married her partner, Morgan, who supports Chan’s music career.

Tommy Zamp

Tommy is a touring and session guitarist with Get the Led Out. His own band, Circus Life, has toured across the United States and the United Kingdom, and he’s shared the stage with big names like The Beastie Boys, Blondie, Blue Oyster Cult, and Theory of a Deadman. The nano-influencer sometimes plays riffs and answers questions from his fans.

Natalie Gelmen

Ojai, California-based indie singer-songwriter Natalie has built a following of nearly 17K fans on Instagram. She sings and plays piano or guitar at local venues and made a vinyl in March 2022. In February 2022, she hosted a listening party for her fans after producing an album with music legends at Bernie Grundman Mastering Studios.

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