Blogging was all the rage back in the ’90s. Fast forward a few decades and you’ll still find bloggers with libraries of content, but it’s no longer their sole vehicle to reach fans. Today, lifestyle influencers rely on a combination of online articles and social media posts to share their life, family, and hobbies with the masses.
14 lifestyle influencers creating compelling content
Lauren Conrad
You might remember Lauren Conrad from her days on the reality show “Laguna Beach,” but today she’s a busy lifestyle influencer with 5.8 million Instagram followers. Lauren has her own home collection through @thelittlemarket and shares meal suggestions and family photos on her social channels.
Julie Sarinana
A lifestyle and fashion blogger, Julie is the mind behind, Sincerely Jules. This blog has become a well-followed site to millions who want chic fashion tips. Six million fans flock to Julie’s Instagram to learn things like how to style denim and to see the exotic locations that she visits, like this snap from Italy.
Aspyn Ovard
Lifestyle blogger and young mom Aspyn Ovard covers travel, fashion, and family life on her self-named blog. Aspyn’s recent posts focus on first birthdays and managing life with two kids under two. More than 2 million Instagram followers check in on Aspyn’s almost-daily updates of life in Salt Lake City.
Chris Han
Chris shows her 2.1 million Instagram followers how great it is to be a mother and look good doing it with her skin care, fashion advice, and fun questions, like asking fans to guess what’s in her bag. If that weren’t enough, Chris also showcases her photography skills with pictures of her daughter, Luna.
JJ Yosh
This #Catdad from Boulder, Colorado, takes adventure seriously, which keeps his 653K Instagram followers tracking his moves. JJ posts about his travels, which not surprisingly, often include his black cat. He’s an avid runner, too, with some great photos of himself running through the Rockies.
Britt
A can-do woman from Canada, Britt started her channel white.farmhouse to promote her business, Vintage Society Co. What started with modest intentions now has a wide reach with 80K followers. Britt focuses on home decor and design, with posts about everything from lawn fertilizer and brick accent walls to how-to tutorials on building a fire pit.
Heather Austrie
Open, honest, lighthearted, and slightly irreverent confessions are what Heather’s 1 million TikTok followers enjoy on her channel. This lifestyle influencer talks about everything from life hacks and cereal names to more inquisitive problems, like getting guests to leave a party.
Chevonne Dixon
Chevonne Dixon is a lifestyle blogger and influencer who shares recipes, fashion tips, and gift ideas with her 73.8K Instagram followers. Her site, This Well Planned Life, is all about helping women stay organized while embracing all of life’s challenges. For Chevonne, life’s challenges include living with a heart condition, so she also posts inspiration for others suffering with a medical problem.
Max the Meat Guy
Lifestyle influencers often focus on their hobbies. For Max, the ultimate hobby is grilling. Whether he’s giving recipes for Turkey Wellington or discussing whether to slice against the grain, this “meat guy” lives to cook over the open flames. His 2.9 million followers on TikTok watch clips on everything from how to age meat to tips on creating different entrees.
@maxthemeatguy 100 Day Dry Aged Wagyu Beef Shank #dryaged #beefshank #wagyu #steakschool
♬ Hokus Pokeus - HipHop Beats
Max Klymenko
A popular videographer with 2.5 million TikTok followers, Max focuses on lifestyle advice for the office. His TikToks offer helpful tips, like how desk workers can improve their health and the top five hacks to work more productively. He likes to interact with his followers, too, and often answers questions that are sent to him.
@maxklymenko Workspace hacks for MAX productivity
♬ original sound - Max Klymenkodesk from @FlexiSpot.UK #productivity #learnontiktok #lifehacks #studyhacks
Shonda
Shonda’s online presence focuses on a healthy lifestyle journey. This mother of two shares her weight loss experience, which she started when she was 200 pounds. More than 2.1 million people follow her to see her upper body workouts, what she’s eating, and quick skillet meals the family will like.
(@shonda1020)Amber Fillerup Clark
If you’re a mom, doing your hair might not be your top priority. However, moms who follow Amber can learn all sorts of tricks to keep their locks looking lush. As the founder of @daehar, she offers her 1.3 million Instagram followers hair tutorials and new styles, and she openly talks about being a wife and a parent to small children.
Bash the Entertainer
Among lifestyle influencers with a niche, Bash The Entertainer is a comedian who has appointed himself CEO of Smiles and Happiness & Good Vibes. His 7.5 million TikTok followers get a dash of everything from exercising clips to sounds that live in his head.
@bashtheentertainer Yeah Let’s work !! Just tryna be healthy
♬ original sound - Tanjiro.dss#fyp #bashtheentertainer
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