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Every month, 328 million people around the world use Twitter. More than 500 million tweets are sent daily. Advertising on Twitter gives your brand a chance to be seen by a larger audience, or more importantly, by the specific audience you want to take notice. Twitter lets you choose the type of advertising campaign to run and gives you hundreds of options for targeting your audience. Here’s everything you need to know about Twitter advertising targeting options so you can set up a successful ad campaign on Twitter.

Your Complete Guide to Twitter Advertising Targeting Options

Why Advertise on Twitter? Because 94 percent of users plan on making a purchase from businesses they follow. Around 69 percent of users made a purchase because of something they saw on Twitter. And, 66 percent discovered a new brand on Twitter.

You can choose from five different types of ad campaign on Twitter, based on the specific goals of your brand. If you want your Twitter ad targeting options to increase website traffic, you can pay for the number of clicks your site gets. If you want to increase your Twitter following, you can pay for each new follower. For those marketers who want to boost brand awareness, Twitter advertising targeting options let you pay for each impression. For increased engagement, try an ad that charges you for only the initial engagement. Want to promote a video? Pay for number of promoted views (based on your budget).

Twitter ads let you choose from several options for targeting your audience. For best results, it recommends choosing the basics (location, language, device). Then choosing one of several more specific options to get the best results from your campaign.

So, are you ready to launch your first Twitter advertising campaign? Or perhaps you’re ready to refine your Twitter advertising targeting options? Here’s your comprehensive guide to all the Twitter advertising targeting options so you can reach the right person at the right time with the right message. Happy advertising!

Twitter Ad Targeting Options