Travel is one of the most popular influencer niches, but it can be broken down into small subcategories or niches. It’s best to focus on a niche to minimize competition, maintain clear messaging, and offer tailored content to a target audience. If you’re a creator, you have many options for your influencer travel niche. Here are ideas to get you started.
25 possible influencer travel niches to consider
Whether you’re an aspiring travel influencer or simply want to narrow your focus in a crowded market, you can pick a more specific type of travel to focus on. The list below provides 25 niches to consider, but remember, you can break these niches down further, too. Cruises, for example, could focus on Cruises for the LGBTQ+ community, or road trips could focus on a specific region.
To serve as a starting point, here’s a list of travel niches:
- Outdoor adventure
- Culture and heritage
- Luxury travel
- Voluntourism
- Agritourism
- Budget-friendly travel
- Family travel
- Ecotourism
- Dark tourism
- Adrenaline-pumping travel
- Romantic getaways
- Cruises
- Disney trips
- Backpacking
- Wilderness travel
- Wellness trips
- Road trips
- RV travel
- Yacht travel
- Bucket list trips
- Travel for specific age groups like millennials or seniors
- Travel within a specific area like Florida or Europe
- Traveling with others, like group travel, couples retreats, or traveling with a pet
- Staying at specific types of places like hostels, Airbnb, or bed and breakfasts
- Traveling as a digital nomad or other job like a traveling nurse
How to perfect your influencer travel niche
How do you go about finding and committing to a travel niche? Here’s how to get started:
Weigh your interests
When you travel, where do you go? What do you do? Look for themes within your travels. Maybe you always travel with family or are on a quest to travel to all the MLB parks in the U.S. Maybe you prefer to visit little-known places, or maybe your favorite part of taking a trip is eating local food.
Consider what interests you and what you’d share with your audience even if you were never paid a dime.
Look at your competition
Research other influencers within your niche. What are they posting? What aren’t they posting? Think of this as market research. If you bring a new product to market, you’d examine existing products first. Do the same with content creators.
During this time, you can review content and draw inspiration from what you see. You might also identify “holes” in the niche or things that no one’s talking about. This, too, can offer content inspiration.
Review metrics
As you start posting focused content, monitor your metrics to see which posts resonate with your viewers. Consider the content’s purpose and type. For instance, your audience might respond to travel tips you share via video. Let your metrics help guide the content you create.
Stay consistent and focused
Post consistently to your social channels or blog to connect with your audience and remain focused. It might take some time to figure out your niche and the content that fares best but stick with it. Don’t revert to generic travel posts. Invest your time into honing your niche.
Travel niche content ideas
While your packing skills might be operating on expert level, content inspiration might not be. Many creators, new and seasoned, struggle with what to post. Being a creator means posting a steady stream of fun, engaging, and relevant posts, and it’s not uncommon for the idea well to run dry. To help, here are some ideas to pull from:
Share screensaver-worthy snaps
When you hike to the summit, fly through the clouds, or wander into the cave, capture a unique shot (or several) to share. Travel influencers are known for sharing pictures of breathtaking scenery, like this shot from Antelope Canyon:
Help followers pack and prepare for trips
Offer packing advice, suggest products to bring, or talk about what you wish you had brought with you. Here’s a great clip of cruise must-haves from a mom traveling with kids:
Remember, your content can take many forms. The example above is a video, but these slides, which offer long-haul travel must-haves, are effective too:
Show behind-the-scenes or the not-so-glamorous side of travel
Not all of your photos have to be glamorous. When you hike to that waterfall, yes, you should share a picture of it, but what did it take to get there? Did you traipse through a jungle? Get eaten by mosquitos? Cut your foot on a jagged rug below the falls? It’s okay to show your followers that too. Here’s an example:
Repurpose content into lists and recaps
As a creator, you want to get the most mileage out of your content, right? So, why not repurpose pieces into lists or recaps? For example, offer your top three favorite travel destinations by pulling videos from your trips and making one video.
At the end of the year or a special travel season, consider making recap videos to stretch your content a bit further, like this one:
@auriannex My 2022 in travel: 7 trips 🌎 I’ve seen some incredible places this year! I’m so excited for next years’ adventures ✈️ #traveltiktok #travelrecap #blackgirlluxury #travelvlogger #2022recap
♬ original sound - lol yea.
Travel influencers can cover a lot of topics, but you’ll see more engagement and, likely, more brand collaborations when you tailor your focus and content with these tips.
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