Car influencers on YouTube use their channels to showcase automotive content in a variety of ways, whether it’s their favorite rides, car racing thrills, fun facts about classic older models, or tips and tutorials on how to repair cars. Automobile content creators can be ideal partners with auto and car parts brands to help them increase traffic and boost brand awareness. Follow along as we share some of the top YouTube car influencers racing their way through the feeds of many subscribers.
Top 13 car YouTubers in 2023
When it comes to easy-to-follow car repair tutorials, Chris is a helpful resource. As one of the original car YouTubers who started in 2008, Chris packs his feed with tutorials for all types of cars for more than 9.7 million subscribers. Chris aims to save people money with tutorials for experts and beginners.
Known as the presenter for CarWow, an English car show focused on teaching others how to upgrade their automobiles, Mat has gained fame and a loyal following with his attitude and knowledge of cars. More than 8.3 million subscribers see everything from race cars testing each other on the track to the newest hot rods of 2023.
Scotty has been a mechanic for over 54 years and takes to YouTube to share his knowledge with more than 5.77 million subscribers. The car influencer uploads new tricks and tips for all kinds of models every day, and his channel is considered one of the most-watched car channels in America.
Like many original popular car influencers, Doug began his channel by sharing his passion and interest in all things cars. The popular YouTuber has collected more than 4.69 million subscribers by sharing his honest reviews of sports cars and everyday automobiles and educational information many viewers use when buying their next car.
James — The Stradman
James is a car YouTuber who loves supercars. His creative YouTube handle comes from his favorite car, a 2004 Ferrari Challenge Stradale. His popular channel has gained the attention of 4.18 million subscribers with his passion for learning about cars. The car YouTuber has quite a collection of supercars that he often shows on his channel.
Marty and Moog — Mighty Car Mods
In 2007, two friends, Marty and Moog, began filming their interests in cars on Marty’s mom’s driveway. The dynamic duo share reviews of cars they own and tutorials on parts the typical driver may not know about. Their channel has earned over 3.74 million subscribers who see weekly car content.
TJ is a car YouTuber who shares the good and bad sides of being in the supercar industry. The creator showcases his love for speed and his collection of supercars. His videos range from the latest cars he is interested in to fixing up these hot rods and sharing how life in the industry can be with over 2. million subscribers.
Chris — B is for Build
Chris takes to YouTube with his friends to share their hobby of breaking, fixing, buying, selling, and trading all kinds of cars. Chris’ vlogs cover everything from how many parts you can remove from a Tesla before it stops working to converting BMWs to supercars, and more than 1.63 million subscribers tune in.
Jeffery and Christian — JR Garage
Jeffery and Christian aim to bring a fresh, young vibe to the car influencer industry. They add a modern twist to the typical car vlogs and content. With more than 1.32 million subscribers, the duo show their passions for cars, business and adventure with informative content on races, repairs, cars, road trips, and more.