Skip to main content

Car influencers on YouTube use their channels to showcase automotive content in a variety of ways, whether it’s their favorite rides, car racing thrills, fun facts about classic older models, or tips and tutorials on how to repair cars. Automobile content creators can be ideal partners with auto and car parts brands to help them increase traffic and boost brand awareness. Follow along as we share some of the top YouTube car influencers racing their way through the feeds of many subscribers.

Top 13 car YouTubers in 2023

Alexandra Mary Hirschi

Since 2007, Alexandra, or Supercar Blondie, has shared her adventures hunting down the world’s coolest cars. For over 14.1 million subscribers, Alexandra creates videos about cars, from new sports cars to crazy car creations she and her team come up with.

Chris Fix

When it comes to easy-to-follow car repair tutorials, Chris is a helpful resource. As one of the original car YouTubers who started in 2008, Chris packs his feed with tutorials for all types of cars for more than 9.7 million subscribers. Chris aims to save people money with tutorials for experts and beginners.

Mat Watson

Known as the presenter for CarWow, an English car show focused on teaching others how to upgrade their automobiles, Mat has gained fame and a loyal following with his attitude and knowledge of cars. More than 8.3 million subscribers see everything from race cars testing each other on the track to the newest hot rods of 2023.

Scotty Kilmer

Scotty has been a mechanic for over 54 years and takes to YouTube to share his knowledge with more than 5.77 million subscribers. The car influencer uploads new tricks and tips for all kinds of models every day, and his channel is considered one of the most-watched car channels in America.

Doug DeMuro

Like many original popular car influencers, Doug began his channel by sharing his passion and interest in all things cars. The popular YouTuber has collected more than 4.69 million subscribers by sharing his honest reviews of sports cars and everyday automobiles and educational information many viewers use when buying their next car.

James — The Stradman

James is a car YouTuber who loves supercars. His creative YouTube handle comes from his favorite car, a 2004 Ferrari Challenge Stradale. His popular channel has gained the attention of 4.18 million subscribers with his passion for learning about cars. The car YouTuber has quite a collection of supercars that he often shows on his channel.

Marty and Moog — Mighty Car Mods

In 2007, two friends, Marty and Moog, began filming their interests in cars on Marty’s mom’s driveway. The dynamic duo share reviews of cars they own and tutorials on parts the typical driver may not know about. Their channel has earned over 3.74 million subscribers who see weekly car content.

Adam LZ

Adam is a car fanatic who shares his passion for building cars and driving tracks with over 3.69 million subscribers. His channel takes his viewers with him as he discovers new, exciting vehicles and travels the world, finding the fastest cars.

TJ Hunt

TJ is a car YouTuber who shares the good and bad sides of being in the supercar industry. The creator showcases his love for speed and his collection of supercars. His videos range from the latest cars he is interested in to fixing up these hot rods and sharing how life in the industry can be with over 2. million subscribers.

Chris — B is for Build

Chris takes to YouTube with his friends to share their hobby of breaking, fixing, buying, selling, and trading all kinds of cars. Chris’ vlogs cover everything from how many parts you can remove from a Tesla before it stops working to converting BMWs to supercars, and more than 1.63 million subscribers tune in.

Jeffery and Christian — JR Garage

Jeffery and Christian aim to bring a fresh, young vibe to the car influencer industry. They add a modern twist to the typical car vlogs and content. With more than 1.32 million subscribers, the duo show their passions for cars, business and adventure with informative content on races, repairs, cars, road trips, and more.

David Patterson

You may know him on YouTube as “That dude in blue,” but David is a  car influencer who uses his degree in cinema and television to create epic car reviews and related content. David’s channel has earned him more than 1.25 million subscribers by sharing his project cars.

Emelia Hartford

Emelia is a car enthusiast who shares her love for speed and supercars with more than 1.17 million subscribers. She vlogs her racing experiences, adventures finding abandoned vehicles, and purchasing crazy hot rods.

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our
Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings