Beauty influencers inspire us with their creativity, skill, and passion for all things beauty. The UK is home to some of the most inventive and influential beauty gurus in the industry. From avant-garde makeup artists to skincare enthusiasts, these influencers are redefining beauty standards and inspiring their followers with beautiful looks. Here are some of the top UK beauty influencers making waves in the beauty scene.
Top UK beauty influencers
Sophie — Sophdoeslife
Sophie is a 27-year-old makeup guru and beauty creator with 1.42M YouTube subscribers. She posts product recommendations, makeup launches, affordable products and so much more.
Jamie Genevieve
Jamie is the founder of the Scottish makeup brand Vieve and a popular beauty guru on TikTok who has transformed her platform into the ultimate makeup guide for over 394.6K followers. She shares her makeup routines and in-depth tutorials.
Shab and Kassie
This adorable mother-daughter duo has taken over TikTok as they highlight their love for makeup and spending time with one another. They try out and wear new products together and share that with their 4.7M followers.
Lydia Fowler
Lydia is a UK beauty influencer who shares chic makeup styles that can inspire her 318.8K TikTok followers. Lydia shows her followers how she achieves such flawless looks and the brands she believes work the best.
Frankie — frankieedarling
Frankie shows off modern makeup styles and colorful eye looks. She shares vegan and cruelty-free makeup brands and products.
Lisa Eldridge
Lisa is one of the original UK makeup creators on YouTube. She shares her knowledge of all things makeup, helping people learn how to feel their prettiest through her popular makeup tutorials.
Atarah Mayhew
Atarah uses her engaging YouTube channel to recreate popular characters and colorful looks. She often keeps her 4.89M subscribers engaged by sharing her take on social media challenges.
Nicola Chapman
Nicola is not only the co-creator of Real Techniques but a makeup artist with over 26 years of experience. She has 2.03M subscribers on YouTube who see everything from product reviews to advice on bettering their routines.
Wayne Goss
Wayne joins the UK beauty community as a creator with a passion for sharing his recommendations and reviews as a makeup enthusiast. He has over 4M subscribers.
Jake Jamie
Known as “The Beauty Boy”, Jake is a beauty inspiration that shines on TikTok with over 2.4M followers. He shares his favorite face masks, advice on skincare, line of products and more.
Cher Webb
Cher is a UK beauty influencer on TikTok who shares high-end recommendations and her favorites. When she isn’t sharing her recommendations and reviews, Cher participates in popular makeup challenges on TikTok.
Katie Jane Hughes
Katie is a makeup inspiration to over 61.4K subscribers on YouTube as she shares her insights as an editorial makeup artist based in England. She creates flawless looks and uses popular products in unique ways.
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