14 Self-Care Influencers Encouraging Others on Social Media

Self-care comes in many different forms for different people. The best part of self-care is that it consists of anything that makes you feel better and taking care of yourself. This includes any type of fitness, hygiene, diet, mental health and spiritual wellness that build up strong self-care routines. Many brands and influencers have jumped into the space to share their advice and recommendations with thousands of followers. These self-care influencers encourage their followers to make time for themselves.

14 self-care influencers inspiring on social media

Rowena Tsai

Rowena started her YouTube channel in June 2016 to encourage others to look honestly at their lives to see if they’re living the life they want to live. Rowena now has 698K followers and creates videos about her self-care routines and productivity. She’s honest and open about her struggles and offers tips and routines.

Spencer Barbosa

With over 8.7 million followers, Spencer shares self-care, lifestyle and humorous videos on TikTok. Spencer believes in taking care of yourself because you love yourself, not because someone told you to. She even has started her own clothing brand, You Are Something Bigger, with self-love in mind.

Lalah Delia

For many people, spirituality is an important component of self-care. Lalah recognizes the sense of empowerment, awareness and equanimity that comes from tapping into your spiritual side. She uses her blog, Vibrate Higher Daily, to examine topics such as acceptance and mindfulness. Aside from her blog posts, Lalah also posts uplifting affirmations on her Instagram. If followers crave more wisdom from this spiritual expert, they can check out her 2019 book, “Vibrate Higher Daily: Live Your Power.” The book discusses her childhood trauma and depression and describes how she healed in hopes of helping others do the same.

Kalyn Nicholson

Kalyn has a soft, quiet demeanor and believes in cozy living and well-being, which is felt through all of her vlogs on YouTube. Kalyn shows her life living in the Canadian countryside, including everything from self-care, her plant-based diet, healthy habits, and her life as a new mom. She has more than 1.37 million subscribers. 

Remi Ishizuka

Regular exercise is a vital part of self-care. Not only does it strengthen your muscles, it can also boost your mood. Remi offers online workout guides so that you can follow an exercise routine at home through her program called Home Bodies. She also streams live workouts daily, challenging viewers to keep up with her high-intensity moves. When she isn’t sharing her workout routines, Remi shares her experiences as a ranch hand.

Soraya Skin Cares

With 554.4K TikTok followers, Soraya shares about all things skin care, hair care and, of course, self-care. Soraya believes that self-care is not selfish and is something we should all be prioritizing in our everyday lives. Her calming skincare videos show how that’s a form of self-care. Her day-in-the-life videos share how she keeps her space clean and keeps herself feeling her best.

Tiffany Cruikshank

As the founder of Yoga Medicine®, Tiffany has an Instagram feed full of yoga poses, stretches, quotes and confidence. Her mindset toward self-care is encouraging and mindful. Her self-care routines and workouts have gained her over 103K followers on Instagram.

Michelle Barnes

Michelle is the creator of the YouTube channel MuchelleB. Her videos focus on productivity, goal-setting and mindset. Her 508K subscribers keep coming back for videos on auditing your life, how to feel good in 2023 and including healthy habits into your life. All of her videos share the same focus of guiding her subscribers through their self-care journeys.

Megan Murphy

One of the first things people think of when you hear self-care is taking a nice, relaxing bath. Meagan considers herself the “Bathtok Queen,” sharing her self-care baths. But that’s not the only thing Meagan shares with her 547.2K TikTok followers. She also shows how getting her nails done, playing with makeup styles and working out have changed her life. Her positive energy influences others to take part in self-care.

Jayria — HerDressCode

Popular on TikTok for her self-care Sundays, Jayria has caught the attention of more than 646.2K followers with her uplifting routines, daily vlogs, and even a series on solo dates.

Tamanna Kaur

With a mission to help young women become their best selves and level up to attain their dream lifestyles, Tamanna has a channel that brings confidence and uplifting vibes to over 256K subscribers. Her videos primarily focus on self-love and conquering your 20s. The self-care influencer discusses how to stop overthinking, how to avoid jealousy, how to heal, and so much more.

Micha Yvette

As a med student and influencer focused on sharing her self-care journey to help others, Micha has gained over 233K TikTok followers. Micha posts about having better days, going through hard things, and making real changes in your life. When she isn’t sharing her wise advice, Micha also shows her personal self-care routines, including skincare and nail care.

Irene Martinho, BSc, MSc

Positive psychologist and self-care influencer Irene uses her platform to help others prioritize themselves and create a life full of happiness. Over 101K followers on Instagram get her advice on staying productive, journal prompts to include in your self-care routines, and her more.

Michell C. Clark

Self-care influencer Michell uses his popular Instagram platform to share daily doses of self-love with more than 457K followers. With his podcast called “After You Fail,” Michell has become a popular influencer by sharing his love for himself, reasons you should always be patient with yourself, and the importance of self-care. His Instagram feed contains motivational quotes, advice on improving your life for good, and much more.