Team IZEA was at VidCon Anaheim 2023, the annual gathering for creators, marketers and fans. We sponsored booths in the Creator and Industry tracks to chat about our influencer marketing solutions, attended sessions and networked with other professionals. Here are some takeaways from our experience.
3 Messages We Heard at VidCon
AI will transform the industry
We heard about artificial intelligence in most sessions. Creators and brands are interested to hear about how they can implement AI in influencer marketing. We took the opportunity to show our new AI tools, available for free on izea.com. We demoed FormAI™ tool at our Creator booth to show influencers how they can make the collab process easier and more efficient.
Storytelling is key
It’s not enough to have fast, short video cuts and the spectacle of a mega-creator like Mr. Beast. A human, emotional experience is essential for success on platforms like YouTube, according to Jordan Matter, who has 16.4 million subscribers and posts videos with his daughter, Salish. He said his most-watched videos include the word “emotional” in the title, because viewers want to feel something when they watch videos.
SEO is still essential
SEO helps content be discovered by your target audience. In a session called “Modern SEO Practices to Drive Traffic to Your Site,” Jon Henshaw, senior director of Technical SEO at Vimeo, stressed the importance of driving traffic back to creators’ websites rather than relying solely on social media algorithms. He gave step-by-step guidance on how to get videos to rank on search engines and the ideal structures for articles and videos.
Our team left VidCon feeling energized, inspired, and motivated.
“VidCon is a celebration of creativity and connection,” said Jocelyn Rezendes, Senior Client Partner at IZEA. “It’s like stepping into a vibrant world of inspiration and innovation, where you can discover new talents and experience the pulse of the industry while making meaningful connections.”
@izea Thanks to all the creators, journalists, and community members who stopped by our booths at VidCon Anaheim! 💜 We had a blast with you all. 🫶 #IZEA #influencermarketing #creatormarketplace #contentcreators #VidCon #VidConAnaheim #VidConAn23
♬ original sound - IZEA
Thank you to everyone who stopped to say hello and hear more about IZEA. We especially loved seeing creators, agencies and brands we’ve worked with.
Marette Flora is IZEA’s Content Manager. She writes and edits content about influencer marketing and all the latest #TeamIZEA happenings. When she is not at work, she can be found writing her personal blog, crafting personalized gifts or exploring Chicago where she lives with her husband, two daughters, dog and plants.
