In 2021, Sorority Rush Week at the University of Alabama and the University of Auburn took over TikTok’s For You Page. The hashtags #rushtok and #bamarush quickly jumped to over a billion views between them.
While Greek life and recruitment take place all over the country at many different colleges and universities, the University of Alabama and Auburn definitely take it to the next level. In 2021 alone, over 2,500 potential new members (PNMs) were involved in the sorority rush at Bama alone. Their videos showing their outfits of the day and recruitment experiences went viral, and many became influencers overnight.
We’re sharing some of the biggest names on #RushTok so far. Whether you are a brand looking to engage with student influencers or simply want #OOTD inspiration, check these creators out.
Top #RushTok names to watch
Emma – @dollypartonwannabe02
Emma is one of the most popular sorority influencers from last year’s #RushTok. Viewers enjoyed her stylish outfits and confidence, and brands took notice, sending her PR packages that she featured in many videos. Emma noted that she will not be participating in rush as a sorority member this year due to her job and internship, but she has shares videos rating last year’s looks and her work outfits.
Blake – @blakeannajoy
Blake rushed at Auburn University last year, gaining thousands of followers and becoming a sorority influencer. Viewers watched as she became a member of the Pi Phi sorority, sharing outfit videos that garnered hundreds of thousands of views to more than a million along the way. Since then, Blake has worked with brands to share her favorite fashion and accessories. She’s now participating in Rush Week activities.
Leia – @leiasebi
Leia is another sorority sister taking part in rush week at the University of Alabama. Leia is a part of Alpha Omicron Pi, or AOII. She’s sharing some behind-the-scenes fun like the difference between sophomores and seniors during recruitment week, a sorority house tour, and other rush week activities.
Peyton Anna – @peyton.anna
Peyton has grown to almost 33K followers on TikTok and is sharing her experience with recruitment week this year. Instead of just sharing her outfits and parties (which she might do at some point), Peyton is sharing chatty videos about what’s stressing her out about rush week and her energy through it all.
Annabelle Knapp – @abelle21
Who said dancing in the street for #rushtok couldn’t be fun? Annabelle has over 126K followers on TikTok and is sharing rush week as a part of Phi Mu. Annabelle was active in 2021 for #rushtok and she’s back for another year. Throughout the rest of the year, she shares life as a dance major.
Whether you’re a brand looking to work with a sorority influencer or just interested in what the deal is with #rushtok, check out these TikTokers.