Gen Z is the first generation to grow up with social media as part of their entire lives. According to eMarketer, 87.9% of Gen Zers use social media, and the percentage is expected to increase to 94.5% by 2028. Because of this digital native experience, many naturally became influencers, and several young creators have become some of the most well-known personalities at young ages. Influencer marketing allows brands to connect deeply with Gen Z because so many people of the generation are engaging with influencers. The following Gen Z influencers demonstrate how they resonate with audiences.
Top Gen Z influencers to follow
Pedro Alvarez
Pedro, also known as La Divaza, is a Venezuelan influencer with more than 15 million followers on TikTok and more than 10.4 million subscribers on YouTube. He is a Spanish-speaking creator who often shares his opinions and perspectives on Venezuelan current events and culture as well as fashion and beauty.
@ladivaza Me parecio importante visibilizar esto x/redeelights
♬ sonido original - LA DIVAZA ✨
Maddie Ziegler
Maddie is a professional dancer, actress, model, and author who got her start at 8 years old on Lifetime’s “Dance Moms.” The Gen Z influencer has more than 13.6 million Instagram followers, and she shares all her latest modeling gigs, TV appearances, and stylish outfits. She has worked with many top beauty brands.
Daisy Keech
Daisy is a fitness influencer and model who shares workout videos, recipes, and lifestyle and beauty tips. She shows her passion for health and wellness, helping others live the healthy lifestyle they want. She posts free workouts, recipes, detoxes, before and afters, and equipment lists.
Chloe Lukasiak
Chloe is a dancer, writer, actress, producer, and model best known for her role in “Dance Moms.” She’s gained 8.3 million followers, frequently posting lifestyle, fashion and beauty content. She shows off her newest looks, starting conversations with followers about fashion inspiration.
George Millar — MooseCraft
George, known on YouTube as MooseCraft, is a gamer who mainly plays Minecraft and maintains multiple YouTube channels with other gaming, lifestyle, comedy, and other content. He’s also an entrepreneur and investor. His audience loves his upbeat personality, fun hacks and comical commentary. George has more than 5.1 million YouTube subscribers and 376K Instagram followers.
Jeffrey Yang
Also known as Jefo, Jeffrey is a singer, dancer, and entertainer who expresses himself through music, fashion, and photography. Jefo has more than 1.7 million Instagram followers.
Charli D’Amelio
Before becoming a popular social media figure, Charli was a dancer for over 10 years. She quickly gained fame from videos of her dancing to trending songs on TikTok. Charli has more than 155 million followers on TikTok, where she posts videos of her experiences at events and in her daily life and creates content for brands such as Prada, CeraVe, and Walmart.
@charlidamelio testing muscle memory draft dc @tdfw.shot
♬ Crisis - Jasiah
Addison Rae
Addison also blew up because of her dancing and lip-sync videos on TikTok. Thanks to her success on TikTok, Addison has partnered with major brands including Lululemon and Airbnb, and has appeared in movies, including 2023’s “Thanksgiving.”
@addisonre Got married at stagecoach. thank u @airbnb 🙏🏼
♬ original sound - britneycharts
Bella Poarch
Bella first went viral after posting a lip-syncing video, and her TikTok following has since grown to 94 million. She also shares videos of her dancing, showcasing her fashion sense, cosplaying, promoting her music, and gaming. Bella is an advocate for the battle against anti-Asian prejudice.
@bellapoarch I hate pillows. Lemme use ur arm instead
♬ WAKE UP ITS THE FIRST OF THE MONTH - MemezMuzic
Loren Gray Beech
Loren is an influencer and singer. Since first signing a record deal in 2018, she has released several songs and albums. In addition to her music, she frequently shares beauty, lifestyle and fashion content. She also launched her own jewelry brand and line of merchandise. Loren is starring in the Netflix show “Incoming.”
Dixie D’ Amelio
Dixie, sister of Charli D’Amelio, is a singer and lifestyle influencer. She shares fashion and lifestyle videos while promoting her music career. She also appeared on the Brat TV series “Attaway General” and is one of the stars of “The D’Amelio Show” on Hulu.
@dixiedamelio did someone say ballerinas? the finishing touch to any dinner party is a @FERRAGAMO ballet flat #FerragamoBallerinas #ad 🩰🫶🏻
♬ original sound - dixie
Emma Chamberlain
Emma is a fashion icon, vlogger, and influencer with 15.2 million Instagram followers and 12 million YouTube subscribers. She creates vlogs, taking viewers through her daily routines and sharing her thoughts. She has also worked as a brand ambassador for Louis Vuitton, Cartier, and Ralph Lauren.
iShowSpeed
Darren, known worldwide as iShowSpeed, is a 19-year-old YouTuber who creates viral moments for more than 27 million subscribers. He is a sports enthusiast who visits sporting events from around the world, creating vlogs that take viewers into the experience. Speed captured one of the most exciting moments of his life, meeting Cristiano Ronaldo, and often discusses Ronaldo and soccer topics in his videos.
Khaby Lame
Khaby is one of the most prolific Gen Z influencers in the world, with a gigantic TikTok following of 163 million on TikTok. His most popular content includes mocking overcomplicated life hack videos and other hilarious videos epitomizing Gen Z humor. Khaby’s star has risen in recent years, and he made a cameo in the movie “Bad Boys: Ride or Die,” starring Will Smith and Martin Lawrence.
@khaby.lame Time to go home 🏍️🛌#learnfromkhaby #comedy
♬ original sound - Khabane lame
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