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Gen Zers have grown up on social media. While some aspire to be influencers, others naturally fall into it by sharing their talents, personalities, passions, and views on life or social causes. Brands that want to connect with Gen Z will need to implement influencer marketing that is authentic and transparent, and these top Gen Z influencers can help with that.

Top Gen Z influencers to follow

Pedro Alvarez

Pedro, also known as La Divaza, is a Venezuelan influencer with over 10M subscribers on YouTube and millions of followers on Instagram, TikTok and Facebook. His content is in Spanish, and his videos include topics regarding fashion, makeup, ASMR, and pop culture trends with an honest, comical touch that keeps his audience coming back for more.


quien es de chile también????


Maddie Ziegler

This professional dancer, actress, model and author began her career at age 8 with a role in Lifetime’s “Dance Moms.” She has since become one of the most influential teens, collabing with major brands, making TV appearances, and more. Her audience loves watching her work, dance and have a good time. She has her own line of cosmetics, fragrances and activewear.

Daisy Keech

Daisy is a fitness influencer and model who shares workout videos, recipes and lifestyle and beauty tips. She shows her passion for health and wellness, helping others live the healthy lifestyle they want. She has free workouts, recipes, detoxes, before and afters, and equipment lists on her website.

Chloe Lukasiak 

Chloe is a is a dancer, writer, actress, producer and model best known for her role in “Dance Moms.” She’s gained a massive following since, frequently posting lifestyle, fashion and beauty content. She has separate Instagram accounts to post her writing, and she hosts a book club.

George Millar

Better known as Moosecraft, George has got YouTube down to a science. He is a gamer who plays mainly Minecraft and shares snippets on YouTube. He also maintains multiple YouTube channels with other gaming, lifestyle, comedy, and other content. He’s also an entrepreneur and investor. His audience loves his upbeat personality, fun hacks and comical commentary.

Jeffrey Yang

Also known as Jefo, Jeffrey is a singer, dancer and entertainer who creates prank videos and anime content. Jefo focuses on spreading messages of positivity and fun with wacky and entertaining content. Jefo is an ideal account to follow for K-pop lovers. Most of his current content promotes his new single, “Dead Boyfriend.”

Charli D’Amelio 

Before becoming a popular social media figure, Charli was a dancer for over 10 years. She quickly grew popular after posting videos of her dancing to trending songs on TikTok. Since then, she’s secured acting gigs and collaborations with major beauty and clothing brands. She’s expected to be featured in the upcoming horror movie, “Home School” and won “Dancing With the Stars” in 2022. Charli has also released a single. 

Addison Rae

Addison also blew up from creating and posting dancing and lip-sync videos on TikTok. Thanks to her success on TikTok, Addison has partnered with major brands and even made her acting debut in a popular Netflix film. She also has her own fragrance line. 


I’m so excited to announce my partnership with Final Fantasy! Download WAR OF THE VISIONS and get my exclusive vision card now and stay tuned for my custom in-game character! #WOTVFFBE #FINALFANTASY #SquareEnix #gift @SquareEnix #FFPartner

♬ original sound - Addison

Bella Poarch 

Bella went viral after posting a lip-syncing video and has only become more popular. She also shares videos of her dancing, showcasing her fashion sense, cosplaying, promoting her music, and gaming. Bella is an advocate for the battle against anti-Asian prejudice.


Let’s make lemonade🍋

♬ Sad Baby - Mishaal Tamer

Loren Gray Beech 

Loren is an influencer and a singer. She secured a record deal in 2018 and has released multiple albums and songs since. Aside from her music, she frequently shares beauty, lifestyle and fashion content. She also launched her own jewelry brand and line of merchandise.


goodmorning idk why my tiktok is being so glitchy 😿

♬ there is so many hot people using sound oml - nicky

Dixie D’ Amelio 

Dixie is a singer and Charli D’Amelio’s sister. She shares fashion and lifestyle videos and, of course, content that highlights her music. She also appeared on the Brat TV series “Attaway General” and is one of the stars of “The D’Amelio Show” on Hulu.


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