Social media has changed the way we consume sports, and with it have come some of the biggest football influencers who use Instagram to bring their expertise and insight into the game. Whether you’re looking for behind-the-scenes looks at athletes’ lives or inspiration to stay fit, there is a football influencer out there that can help you get up-to-date on everything happening around the world of football. Check out these top football influencers on Instagram. Some were college stars, some are still in the NFL and some are long beyond their football days but remain fan favorites.
Best football influencers on Instagram
Odell Beckham, Jr.
Odell Beckham, Jr., has more followers than almost any other current NFL star. The Baltimore Ravens wide receiver, who’s often called by his initials, OBJ, has about 17.3 million fans on Instagram. Most of his posts are football related, with a few selfies and red-carpet photos thrown in for good measure. Odell is known for his outgoing personality on and off the field, his flashy style and his amazing speed.
Von Miller
Von Miller, a linebacker for the Buffalo Bills, became a household name after being named the MVP of Super Bowl XXVIII. Miller plays hard during the game and is fun and likable off the field. He even has his chicken farm and was mentioned on the hit show “South Park.” This has helped him earn over 2 million Instagram followers and endorsements with Adidas, Doritos, Pizza Hut, and Carhartt.
Cam Newton
Atlanta native Cam Newton was a college football star before going on to become one of the most popular quarterbacks in the NFL. The previous Carolina Panthers star led the team to a Super Bowl after the 2015 season. This made him even more popular and helped him land over 4.7 million Instagram followers. The talented quarterback looks to make a return to the NFL in the 2023 season and now fills his feed with his flamboyant fashion style, and his generosity and incredible advice off the field excite his followers.
Rob Gronkowski
Rob Gronkowski may be retired from football, but the former New England Patriots tight end is still a fan favorite, as evidenced by his 4.8 million followers. Today, he works as a football analyst for FOX, and he endorses multiple companies. Rob’s wild and crazy personality is a large part of his appeal. Just don’t let that take away from the fact that he was a superstar on the field who played on three winning Super Bowl teams.
J.J. Watt
Former Houston Texans defensive end J.J. Watt’s star has risen over the last few years, but it’s not just because he was a tough guy on the field. He’s also a humanitarian. Some of his generous charity work includes raising over $37 million for the victims of Hurricane Harvey. He’s paid for the funerals of students after a school shooting and created his foundation to help provide safe after-school activities for kids. All of this has helped J.J. earn over 4.4 million Instagram followers.
Tim Tebow
Quarterback Tim Tebow was a fan favorite at the University of Florida, both for his playing ability and his dedication to his Christian faith. His NFL career didn’t last long, but he did go on to play minor-league baseball and cultivate a successful career as a sports analyst. Tim has 2.9 million Instagram followers who tune in to see posts about sports, inspirational messages and a glimpse into the Heisman Trophy winner’s life.
Tom Brady
Some people follow Tom Brady on Instagram because they believe the former Tampa Bay Buccaneers quarterback is one of the greatest NFL players of all time. Some follow him to glimpse his life as one of the most famous quarterbacks, his celebrity friends and his three children. Either way, it’s all earned him 13.9 million Instagram followers. The retired star includes an assortment of endorsements, football-related material and a peek into his life off the field.
Russell Wilson
Denver Broncos quarterback Russell Wilson is another one of the hottest players in the league. His success and stardom have left him with more than 5.5 million followers on Instagram. Not only is Russell a superstar in his own right, but he’s married to singer Ciara, making them one of Hollywood’s hottest power couples. His Instagram mostly features pictures and videos of him hanging out with his family or attending various charity events. Of course, there’s a little bit of football in the mix.
Drew Brees
Former New Orleans Saints quarterback Drew Brees puts up some impressive numbers both on the field and on Instagram. The 13-time Pro Bowler has won one Super Bowl, and he has 1.7 million Instagram followers. Most of Brees’ Instagram photos feature him having fun after retiring from the field, giving back to the community and showing off some of his favorite products.
Patrick Mahomes
King of the Kansas City Chiefs nation and known for being one of the most successful quarterbacks of all time, Patrick Mahomes takes to Instagram to share his success with more than 5.6 million followers. The two-time champ is in the prime of his career and fills his feed with his family life, red-carpet appearances, popular endorsements, and clips showing his love for the sport.
Josh Allen
Known as the current all-star quarterback for the Buffalo Bills, Josh Allen has gained fame on social media and shares his exciting NFL experiences with more than a million Instagram followers. The successful quarterback has appeared on popular podcasts, partnered with major brands like Gillette, and shares his ongoing career with the Bills.
Travis Kelce
Arguably one of the most popular NFL stars and influencers of the last season, Travis Kelce uses his platform to share his exciting career with over 2.4 million followers on Instagram. The pro athlete has founded the well-known New Heights podcast with his brother and fellow NFL star Jason, as well as his clothing line. The two-time Big Game winner and Kansas City star fills his feed with his modern style, athletic talent, and exciting experiences.
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Strategy and execution from the company that launched the industry.

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.