Influencers aren’t the only ones taking TikTok by storm. More brands are leveraging the platform to connect with their audiences. From food to clothing to cleaning products, any type of brand has a good reason to try TikTok as part of its strategy. Here are some of the top brands on TikTok that are killing it with their videos.
Top brands on TikTok
Halara
If you’re on TikTok’s FYP, you’ve probably seen at least one ad or influencer talking about Halara. Halara is a comfortable athleisure brand that women are loving, especially those in pregnancy, postpartum or gym gals. The brand’s strategy on the app includes affiliate marketing, ads, and user-generated content. It has 681K followers
The Washington Post
Bet you didn’t expect to see a newspaper on a TikTok list, did you? The Washington Post deserves a shout-out for its creative videos and 1.7M followers. You’ll find a lot of topics you’d find in the paper or on their website via funny, realistic videos from people on the team.
Chipotle
With 2.4M followers, Chipotle is more than just a burrito brand … it’s a TikTok sensation, sharing videos that its biggest fans submit or tag them in and funny videos that’ll have you laughing on your way to get a burrito bowl.
Wendy’s
Wendy’s is a popular brand across social media, including TikTok. In fact, the brand has amassed 1.8M followers by continuing its sassy, funny streak via video and snarky responses.
Gymshark
With 5.5M followers on TikTok, Gymshark is a brand that’s taken over the platform with gym videos and, of course, fitness attire. You’ll find funny videos, outfit updates, inspiration, and more.
Stanley Brand
The Stanley brand gained popularity in 2019 with its 40-ounce tumblers that went viral online. The brand has been around since 1912 but continues to experience virality and has gained 1.2M followers. The brand shares its newest products or new designs of its most popular pieces.
Ryanair
Ryanair is an airline that’s taken off on TikTok with its catchphrase, “Catch Flights, Not Feelings.” It has 2.3M followers and shares hilarious videos mixed in with some helpful airline tips.
Scrub Daddy
Your favorite smiley face scrubbers are not just for cleaning. The brand has amassed 4M followers on TikTok, where it creates funny, relatable cleaning content that’ll have you chuckling along with everyone else.
Fenty Beauty
Fenty Beauty is a makeup brand started by Rihanna that has gained popularity on TikTok. The brand is cruelty-free and has 2.9M followers on TikTok. You’ll find many familiar faces on the page, sharing makeup tips and the best Fenty Beauty products.
Oreo
The final brand on our list that’s making a splash on TikTok is Oreo. This popular cookie is a favorite for many, so it’s not surprising that the brand has 2.1M followers. They jump on many trends by connecting people’s love for the cookie.
Duolingo
Duolingo is an American language-learning website and app, but its owl mascot, Duo, is one of the first TikTok mascots to take off. The green owl jumps on trends and has skyrocketed to 12.5 million followers.
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