Ready to get some inspiration for your next social media campaign? Look no further than these top beer, wine, and spirits influencers. From brewmasters to mixologists and wine connoisseurs, these experts have gained incredible renown in their niches through producing great content that appeals to audiences all across the internet. Whether you’re looking for new cocktail recipes or want to stay up-to-date about the latest industry trends, these personalities will help keep your brand on the cutting edge.
Beer, wine and spirits influencers
Julie Roesser — craftbeerdear
Julie became a craft beer enthusiast while dating someone who worked in the industry. Now she combines her love of beer with her photography skills, snapping photos that’ll have you reaching for the nearest cold beverage. Her 36.4K Instagram followers tune in for her beer recommendations and an assortment of refreshingly creative photos. Julie also shares travel content that could inspire her followers to take flight (with drink in hand, of course).
Italian sommelier Andrea travels the globe, immersing himself in new cultures and local wines. This millennial influencer shares his many adventures on his Instagram account where he has 143K followers. You find pictures of him in a boxing ring in Spain, in a rooftop pool in Thailand, and even standing atop a four-wheeler in Morocco. He’s always looking energetic and accompanied by a glass of wine.”
Robin and Andréa McBride
Sisters Robin and Andréa have a fascinating story to tell. They were raised in separate parts of the world — one in California and the other in Marlborough, New Zealand — and didn’t find each other until 1999. Despite growing up on different continents, they both shared an appreciation for wine. Now they’re working together to run the McBride Sisters Wine Collection, a wine company based in Oakland, California. They have 151K followers on Instagram, where they share their latest wine collections and fun facts about the industry.
Natalie has many roles in the wine and spirits industry. She’s a wine critic and author, bartender, photographer, public speaker, and content creator. Her account, Beautiful Booze, started in 2013 as a passion project and has grown to cultivate 175K Instagram followers and is a popular source for professional bartenders.
Crushed ice 🧊 I hate crushing ice for cocktails and when I was traveling it was impossible to carry all my bar equipment so I started using my bar tools in creative ways including using my citrus juicer to crush ice. I recently posted several bramble recipes where I used this technique. Would you try this at home? #BeautifulBooze #tips #bartools #cocktails #cocktail #drink #ice #DoritosDareToBeBurned #fyp #drinktok♬ Love You So - The King Khan & BBQ Show
Jordan defines himself as a cocktail maker and a visual storyteller. He’s gathered 188K followers on his Instagram page, where he offers crisp photos and video tutorials that will delight and educate anyone who appreciates a creative cocktail. In addition to tutorials, Hughes offers plenty of suggestions on which brands of liquor to incorporate into your own creations. As Hughes’ Instagram name suggests, he was a preacher before his interests in photography and cocktails led him to social media stardom.
Although the influencers listed above are very talented, they’re not the only drink experts on social media. IZEA offers tools to help you search for influencers who pair well with your brand’s mission, voice, and values. If you’re marketing for a local brand, consider narrowing your search to micro- or nano-influencers familiar with bars, wineries, and events in your area. Once you find the right influencer, toast to a long and successful partnership.