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Ready to get some inspiration for your next social media campaign? Look no further than these top beer, wine, and spirits influencers. From brewmasters to mixologists and wine connoisseurs, these experts have gained incredible renown in their niches through producing great content that appeals to audiences all across the internet. Whether you’re looking for new cocktail recipes or want to stay up-to-date about the latest industry trends, these personalities will help keep your brand on the cutting edge.

Beer, wine and spirits influencers

Raquel Royers  

Raquel is a certified wine specialist with 35.7K followers on Instagram. She posts about her life in wine country, product recommendations, and travel guides. Her other endeavors include running her blog, Watch Me Sip, and marketing consultant work for wineries around Napa.

Julie Roesser — craftbeerdear

Julie became a craft beer enthusiast while dating someone who worked in the industry. Now she combines her love of beer with her photography skills, snapping photos that’ll have you reaching for the nearest cold beverage. Her 36.4K Instagram followers tune in for her beer recommendations and an assortment of refreshingly creative photos. Julie also shares travel content that could inspire her followers to take flight (with drink in hand, of course).

Andrea Zigrossi

Italian sommelier Andrea travels the globe, immersing himself in new cultures and local wines. This millennial influencer shares his many adventures on his Instagram account where he has 143K followers. You find pictures of him in a boxing ring in Spain, in a rooftop pool in Thailand, and even standing atop a four-wheeler in Morocco. He’s always looking energetic and accompanied by a glass of wine.”

Robin and Andréa McBride 

Sisters Robin and Andréa have a fascinating story to tell. They were raised in separate parts of the world — one in California and the other in Marlborough, New Zealand — and didn’t find each other until 1999. Despite growing up on different continents, they both shared an appreciation for wine. Now they’re working together to run the McBride Sisters Wine Collection, a wine company based in Oakland, California. They have 151K followers on Instagram, where they share their latest wine collections and fun facts about the industry.

Natalie Migliarini 

Natalie has many roles in the wine and spirits industry. She’s a wine critic and author, bartender, photographer, public speaker, and content creator. Her account, Beautiful Booze, started in 2013 as a passion project and has grown to cultivate 175K Instagram followers and is a popular source for professional bartenders.

@beautifulbooze

Crushed ice 🧊 I hate crushing ice for cocktails and when I was traveling it was impossible to carry all my bar equipment so I started using my bar tools in creative ways including using my citrus juicer to crush ice. I recently posted several bramble recipes where I used this technique. Would you try this at home? #BeautifulBooze #tips #bartools #cocktails #cocktail #drink #ice #DoritosDareToBeBurned #fyp #drinktok

♬ Love You So - The King Khan & BBQ Show

Nicole Muscari 

With 34.2K Instagram followers, Nicole is one of the top wine influencers. A few years ago, she left the fashion industry to pursue being a wine influencer. She runs a blog called Grape Chic where she posts wine reviews and hosts virtual wine tastings.

Jordan Hughes 

Jordan defines himself as a cocktail maker and a visual storyteller. He’s gathered 188K followers on his Instagram page, where he offers crisp photos and video tutorials that will delight and educate anyone who appreciates a creative cocktail. In addition to tutorials, Hughes offers plenty of suggestions on which brands of liquor to incorporate into your own creations. As Hughes’ Instagram name suggests, he was a preacher before his interests in photography and cocktails led him to social media stardom.

Paige Comrie 

On Paige’s blog, Wine with Paige, she documents her recent wine trips, her favorite wine finds, and interviews with winemakers. She also has a successful Instagram page with 31.3K followers. She encourages them to seek out wine experiences and to enjoy life one sip at a time.

Although the influencers listed above are very talented, they’re not the only drink experts on social media. IZEA offers tools to help you search for influencers who pair well with your brand’s mission, voice, and values. If you’re marketing for a local brand, consider narrowing your search to micro- or nano-influencers familiar with bars, wineries, and events in your area. Once you find the right influencer, toast to a long and successful partnership.

Influencers:

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Marketers:

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influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our
Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings