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Does your brand use social media campaign templates? Essentially, a template is a reusable form that outlines different aspects of a social campaign. 

A template can focus on one of the stages of a social campaign, including planning, execution, or assessment, or it can encompass an entire campaign from start to finish.  

If you’re looking for a campaign brief template, here’s what you should know: 

The benefits of a social media campaign template

Since each campaign is different, how is a template helpful? A template helps your brand stay focused and generate relevant content for customers. Here’s a closer look at the benefits of using social media post templates: 

Establish brand consistency

No matter where your customers interact with your brand, you want a consistent experience. A template helps ensure consistency across multiple social channels. It reminds marketers of both big-picture aspects like the campaign’s purpose and more detail-oriented aspects like brand colors and CTAs. 

Different marketers can work on the same campaign but create consistent branded collateral. 

Improve your social media marketing strategy

Creating a template for each social campaign strengthens your strategy. It’s easy to treat social media as another chore. To get content up regularly, marketers might publish content just to get it done. If so, it can start to stray from the brand strategy. With a template for each campaign, even evergreen content, posts tend to stay on brand. 

What to include in your social media campaign template

What should your social media campaign template include? It depends on how detailed you’d like your template to be. Obviously, you want a fair amount of information to ensure a well-thought-out plan, but too much detail can bog down marketers with actionable tasks. 

Templates with a specific focus, like a social media strategy template, will offer tailored information, but if you’re working on an all-inclusive social media template, consider including the following: 

Campaign research

Before a campaign begins, make sure you have a good handle on the audience you’re talking to. Your template should include audience demographics and behaviors. 

Review the types of content that resonate with your audience, and look for insight on the best days and times to post. 

Pre-campaign research might also include current trends or trending hashtags you’ll deploy in the campaign.  

Campaign specifics 

If you’ve ever created a content brief, this piece of the template is similar to that. You’ll provide campaign details, which should include the following: 

  • Campaign goals and trackable KPIs
  • Campaign description
  • Content types and deliverables
  • Campaign timeline and milestones
  • Brand guidelines
  • Assignments for marketers involved

Campaign calendar

Under the campaign specifics, you’ll mention due dates, but it’s helpful to use a calendar too. 

Let’s say your campaign has five pieces of content, which includes a copywriter, a graphic artist, and a supervising marketer who approves each piece. You need a color-coded calendar to set individual due dates or milestones for each person.

Use the calendar to work background from the launch date to make sure everyone has enough time to complete their tasks.

If your brand uses project management software like Trello, Monday, or Asana, use these tools to make sure the content moves through the pipeline smoothly. 

How to set up the template 

You can certainly break out a shared Google Doc or Sheet and create your template in it. Be sure to create a copy of the template itself, that’s not filled in, so you can use it repeatedly. 

If you’re using influencer marketing software, like IZEA Flex, you can use AI to generate campaign brief templates available to use. The output fields feature:

  • Campaign title
  • Campaign brief
  • Objectives
  • Target audience
  • Key messages
  • Influencer criteria
  • Campaign deliverables
  • Timeline
  • Measurement and reporting
  • Budget

You can set campaign strategy, deliverables, and metrics all in one easy-to-use platform. Briefs are downloadable and shareable, which means everyone is working from the same source. 

Templates are just one of the many benefits of Flex, especially if your brand relies on influencer marketing. With this platform, you can find relevant influencers, review influencer engagement rates, use pre-made contracts, generate concepts with AI storyboards, and track meaningful metrics like ROI. 

Ready to learn more? Take a look at IZEA Flex, review its capabilities, and see what it can do for your marketing team. 

Influencers:

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Marketers:

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 ENTERPRISE INFLUENCER MARKETING SOFTWARE 

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influencer marketing software Managed Services

 ENTERPRISE INFLUENCER MARKETING SOFTWARE 

Manage your campaigns, creators, payments and performance
— all in IZEA Flex.

Try it out for free

Find out more about IZEA Flex

 ENTERPRISE INFLUENCER MARKETING SOFTWARE 

Manage your campaigns, creators, payments and performance — all in IZEA Flex.

Try it out for free

Find out more about IZEA Flex