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If you’re an Austin marketer or a resident looking to connect with creators in the area, you’ve come to the right place. There’s no doubt that Austin has become one of the top cities for creative content. On TikTok, many influencers have emerged from all over town. Here’s our list of Austin TikTok influencers to get you started on your search.

Austin TikTok Influencers to Watch


One of the most popular Austin bloggers on TikTok, Koko is the go-to-gal for Austin with more than 155.4K followers. Her account shares the best food, drinks and things to do around the city. Her travel guides showcase the beauty of the city.


💧 Top things to do in Texas this summer yall 🤠 - floating on the river! Have you been floating on the river yet?? It’s BYOB. You have to add this to your SUMMER BUCKET LIST! 💧 Koko Tip: Guadalupe River is MUCH nicer than the San Marcos River - super clean! [ everything you need to know before you go ] 〰️ it’s BYOB - you can bring your own food, alcohol and coolers 〰️ containers must be non disposable 〰️ bring rope so you can tie your tubes together so you don’t float away 👯‍♀️ 〰️ Everyone MUST be able to Swim 〰️ shuttle service that’ll pick you up at the end of the float & take you back 〰️ Rockin R does have bar by the river &&& the frozen margarita is 👌🏻 〰️ && free live concerts on the weekends [ everything you need to know ] 〰️ you can bring your own food, alcohol and coolers 〰️ bring rope so you can tie your tubes together 〰️ Everyone MUST be able to Swim 〰️ there’s a bus that will pick you up and transport you to a bar that’s onsite 〰️ free live concerts on the weekends 〰️ get the frozen margarita 📍 Gruene, Texas #gruenetexas #gruenetx #floatingtheriver #thingstodothissummer #summerintexas

♬ Standout - Kid Dean

Emily Herren Travis

Emily is one of Austin’s most popular home and lifestyle TikTokers More than 62.9K followers see her home interior style, life updates, and her chic sense of style.

Lee Anne Benjamin

When it comes to Austin fashionistas, Lee Anne is at the top of our list. Lee Anne finds trendy styles that are budget-friendly to share with more than 20.8K followers. Her feed is full of popular Amazon dupes and modern pieces.

Rachel — Rachellately

Rachel encourages over 33.8K followers to share her adventures in Austin. Rachel creates travel guides highlighting the free things to do within city limits and the ones to splurge on. Rachel keeps her feed fresh with seasonal activities.

Taryn Lamb

Taryn is one of the city’s “it girls.” She highlights her modern aesthetics and portrays the city in a new way. Taryn is an avid traveler who documents her worldwide experiences for her 115.7K followers.

Michelle Amoré

Michelle is a beauty and lifestyle influencer and lawyer. Her content has attracted more than 176.8K followers who see her daily work routines, major life events like her wedding and the birth of her new baby, law school diaries, and favorite product hauls.


Going through the dating trenches and then meeting my husband out of nowhere has been my greatest blessing. Forever a “my man my man” girlie 😂💕 #marriedlife #blackgirltiktok #blacklove #blackgirlluxury

♬ and my man thank you to my man latto casa di remix - CasaDi

Eleanor Jane

If you are looking for a detailed Austin travel guide for your next trip or party, Eleanor can help. She has over 35k followers who see the best restaurants, rooftop bars, bachelorette-themed vacations, and popular social activities.


I may have just found my favorite rooftop in ATX! In Cahoots is located on E 6th street and is a MUST for you summer bucketlist 🍹 #atxeats #atxrooftop #atxlife #atxfoodie

♬ original sound - Eleanor Jane

Catherine Lockhart

As a former Sephora employee with a passion for beauty, Catherine shares her best looks with more than 150K followers. The Austin-based influencer shares in-depth tutorials, product recommendations, and life in Austin.


It’s giving cherry cola 🥤 but im kinda into it. New milk makeup lip oil review. I really liked this one! Definitely want to grab more colors #newmakeup #summer New makeup fall 2023 Black lipgloss Milk lip oil review Milk makeup New sephora makeup Milk black lipgloss

♬ original sound - Catherine Lockhart

Anthony Jones

Popular on TikTok as “The ATX Drinker,” Anthony shares his love for finding great drinks and exciting bars in the city with more than 22.3K followers. He captures the fun nightlife and rooftop bars in the city. He reviews bars, sharing what to order.


Hidden Speakeasy In East Austin Texas!👏 Austin's original South American speakeasy. An intimate space dedicated to Amari and South American cocktail culture. Located below Buenos Aires, Milonga Room is one of my favorite Speakeasies in Austin Texas!👏 #speakeasy #austin #austintexas #texas #austinspeakeasy #texasspeakeasy #austinbars #eastaustin #cocktails

♬ original sound - The ATX Drinker

Jarryd Wentzel 

Jarryd is a popular Austin lifestyle influencer with 198.3K followers. When he isn’t sharing the city, Jarryd creates hilarious skits that often feature relatable Austin humor.

David Douglass

David is a food influencer in Austin who shares everything from casual meals and restaurants to fancier upscale ones with his more than 16.9K followers.


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