Augmented reality is changing the game for marketers. The ability to put digital images in physical spaces opens up a whole new playing field for advertisers and brands to create content engagement experiences for consumers no matter where they are. This new reality is also fueling a new breed of influencer: augmented reality influencers. They’re pioneers in this space and work with brands to showcase the new medium and grow the industry. Is your brand ready to dive into augmented reality and the metaverse? Check out the top augmented reality influencers that you need to know.
Augmented/virtual reality influencers to watch
Here are 25 of the top AR/VR influencers sharing the games they play, thoughts on the metaverse and virtual worlds, and much more.
Sanem Avcil is a top augmented reality influencer with more than 55,500 Twitter followers. Sanem tweets about augmented and virtual reality, as well as NFTs and other things he’s interested in.
So creative! Using Photoshop in Real Life though😍😍😍#Photoshop #Creative #design #Photo #Photography— Sanem Avcil 🚀 #Blockchain ₿ (@Sanemavcil) July 8, 2019
Credit: Hamid Ebrahimnia#Illustration #Creativity #designer #Graphics #Art #Artist#Blockchain: @sanemavcil @sanemrocks @ohmagency
Chris Madsen is in business development at Engage VR. As one of the top augmented reality influencers with over 7,500 Twitter followers, Chris seems to have his finger on the pulse of all that’s going on in the augmented and virtual reality sectors.
Spontaneous morning coffee #VR wakeup with @MindWise_CK A short hike into sand dunes outside @Mada3DL Desert Saba via @engage_xr pic.twitter.com/Dohg0HLd61— Chris Madsen (@deep_rifter) January 8, 2022
Robert Scoble is another Twitter influencer in the augmented reality space. He wrote a book all about AR: “The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything.” He has over 395K followers on Twitter where he regularly posts AR news.
I got rid of my biases to study the home with fresh eyes and this is the result: “The Augmented Home” https://t.co/00UrRsIXgl— Robert Scoble (@Scobleizer) January 13, 2022
Rob Crasco has almost 60,000 Twitter followers and tweets about news and developments in the augmented reality field. He’s a thought leader in the virtual reality space and calls himself a virtual world, virtual reality and mixed reality advocate and entrepreneur.
"I think #AugmentedReality glasses can grow to be as important as phones, and will start as a companion to them." - @Qualcomm CEO Cristiano Amon— Rob Crasco😷💉Futurist Metaverse XR VR AI Tech (@RoblemVR) January 14, 2022
What comes after the #smartphone, with #Qualcomm CEO Cristiano Amonhttps://t.co/qAKKKboWsX pic.twitter.com/P3NHCoMBAO
According to Tom Emrich’s Twitter bio, he is on a mission to make augmented reality for everyone. He’s also the VP of product at 8th Wall, an augmented reality company. Tim has just over 26,000 Twitter followers and shares more augmented reality info in his AR Roundup Newsletter.
📚 LONG READ: "Reality Check: Looking back at Augmented Reality in 2021"— Tom Emrich (tomemrich.eth) (@tomemrich) January 9, 2022
My most comprehensive report yet!
Find out how my 2021 AR Trends played out last year. Included is a downloadable PDF report with Suggested Reading.
👉 Read it here: https://t.co/eTBb3Xe55b pic.twitter.com/U3pogLtzIe
Helen Papagiannis has been specializing in AR since 2005. She’s written a book on the subject, “The Augmented Human,” and has developed two TED talks. She’s also one of the top augmented reality influencers and an in-demand keynote speaker. She has 15,500 followers on Twitter, where she regularly tweets interesting articles about science and tech, as well as personal photos from her life.
🥲This is such a DREAM to be invited by @LouisVuitton as 1 of 200 artists (alongside @Drake #BTS @RefikAnadol) to create a trunk celebrating #LOUIS200— Dr. Helen Papagiannis, Ph.D. (@ARstories) August 4, 2021
🖼On view at #LouisVuitton worldwide + upcoming @Sothebys auction. All proceeds to charity🤍https://t.co/cu2B5Z1nHM #AR 🙏💐 pic.twitter.com/XKD3YKTym9
Cathy Hackl is a metaverse strategist working with brands on virtual worlds fashion and NFTs. She regularly tweets updates and predictions about what’s next for AR. She’s also a podcast host for AdWeek and highlights augmented and virtual reality news to her 61K followers on Twitter.
I was recently featured in @60Minutes' episode on the #future of the internet, the #Metaverse, #NFTs, #web3, #AR, #VR, #XR. This has been a lifelong dream & I'm honored to be 1 of the female voices that is helping #brands & #organizations understand & enter the #metaverse. https://t.co/qXI8yt4pzB— Cathy.NFT - Godmother Of The Metaverse (@CathyHackl) June 24, 2021
Tamara McCleary’s 305,000 Twitter followers look to her because she’s a top AI thought leader and influencer with a great reputation among in the martech and futurist circles. Her tweets run the gamut from the future of AI to what’s going on in marketing today. She’s also the CEO of Thulium.
Developers have a moral duty to create ethical #AI https://t.co/f2sSTN9LQs #ethics pic.twitter.com/Gzn3sRhJm8— Tamara McCleary (@TamaraMcCleary) January 14, 2022
Daniel Newman has nearly 50K Twitter followers and is the principal analyst at Futurum Research and CEO of Broadsuite. His tweets cover a range of topics, from tech predictions for the future to issues facing the tech and AR industries today.
Excited to Rank 2 by @ARInsights Power 100 Global Tech Analysts. Based upon Research, Articles, Press, Social and Industry Interaction, this one feels more important than a lot of the "Friend Lists" that are published. Couldn't have done it w/o an amazing team! #Tech #Analyst pic.twitter.com/ORpfwaEWL2— Daniel Newman (@danielnewmanUV) July 13, 2019
Ambarish Mitra is the co-founder of Blippar and Greyparrot. He has over 30K followers on Twitter where he tweets about all things happening at the two AI/AR companies he cofounded, as well as other augmented reality news.
Precision picking demonstration of @greyparrotai vision tech API being used in third party #robotic arms for material sorting. Innovation being implemented by ACI in south korea. #artificialntelligence #robots #sortingsystems #wastemanagement #deeplearning #computervision pic.twitter.com/kwdfaS2bGn— Ambarish Mitra (@rishmitra) December 7, 2021
Dr. Rafael Grossman
R. Grossmann, MD, FACS was the first Google Glass-wearing surgeon. He’s got more than 12,500 followers on Twitter, where he often tweets about advancements in tech and augmented reality in the health-care field.
Experimenting @MagicLeap in the OR! An Almost “Magic” device, pushing the boundaries of #AR #XR #SpatialComputing Tech in #DigitalHealth https://t.co/7Nm2oU7kSU pic.twitter.com/dhJEGJzUhV— Rafael Grossmann,MD, FACS 🇻🇪🇺🇸 (@ZGJR) May 6, 2019
Trevor Jones demonstrates the ways that technology and art can intersect. He has more than 60,500 followers who tune in to see the types of paintings he creates with the help of augmented reality.
The difficulty of submitting my tech paintings to juried competitions was trying to explain to the judges in an image (no other way to communicate) what AR was. I tried literally everything with my 2017 @ScotPortrait submissions but no luck. They didn't even scan the paintings.🤦♂️ pic.twitter.com/LolMEh8Vnr— Trevor Jones 🎨 (@trevorjonesart) January 13, 2022
With TikTok becoming more and more popular, augmented and virtual reality TikTokers keep popping up. Piper ZY, who has just over 18,000 followers, is among them. Piper ZY is an award-winning augmented reality artist and shows her art in her videos.
The Weeknd’s eras an an AR wearable!!! Also exciting news coming soon🎉🎉.#augmentedreality#augmentedrealityart#artist#3dart#metaverse#3dartist#fyp#foryou#theweeknd#xo#dawnfm♬ original sound - Piper ZY
David O’Reilly shares his augmented reality animations to his 322,000 followers on Instagram. He shares both new posts and stories, with a big focus on AR and VR.
While Catalina Villegas has a smaller following on TikTok of about 3,445 so far, her augmented reality art is sure to bring in more followers. She shares what she calls ARt Magic — emphasis on the AR.
New augmented reality mini-canvases dropping soon. Sub to my newsletter for news of launch date ⬆️ #arart #augmentedreality #augmentedrealityart #art♬ Piano Sleep LoFi Slow Midnight(822103) - Gloveity
The Blue Gorilla
On the TikTok account The Blue Gorilla, more than 73K followers learn all things new age technology in a simplified way. While he doesn’t only talk about augmented reality, those interested in new age technology would love learning from his videos.
The Simply Chris channel on YouTube shares virtual reality gaming with his almost 300,000 following. You can even expect some bits of comedy thrown into the gaming as you’re watching these virtual reality games.
Eiscue enjoying the cold weather #3d #animation #ar #pokemon #eiscue #winter #skating #c4d #vfx #cgi #cute♬ Bundle of Joy (From "Inside Out") - Benny Martin
Heather Dunaway Smith
With over 22,000 followers on TikTok, Heather Dunaway Smith shares her augmented reality art. She shares everything from David Bowie inspiration to how she creates her art, and followers are sure to find fun pieces to keep them coming back for more.
If you’re looking to learn more about augmented reality, Reality School on YouTube is the place to be. With almost 11k subscribers, Reality School provides consistent videos explaining “The Opportunities of Virtual Reality vs. Augmented Reality” and “The Past, Present, and Future of Augmented Reality Glasses.”
Max Deacon VR
With 256,000 subscribers on YouTube, Max Deacon VR shares virtual reality videos while playing games. He describes his channel as sharing Undertale panoramic 360s and other funny stuff.
EddieVR’s popular YouTube channel has over 6 million followers who watch along as he plays virtual reality games, mostly in the horror space. He uploads plenty of videos for any virtual reality game enthusiasts.
UploadVR on YouTube has almost 77,000 subscribers. According to its description, UploadVR is the No. 1 VR news source bringing you reviews, gameplay, streams and more.
Co-founder of Road to VR, the world’s leading independent news publication dedicated to the consumer VR industry, Ben Lang shares all about virtual reality to his more than 27,000 followers on Twitter.
[THREAD] I've long imagined that a 'flick-through button' could be great for VR. After exploring the concept with the talented @tovanbo, he brought it to life! Why make a new button for VR? Glad you asked... pic.twitter.com/f0cY9I1ayq— Ben Lang (@benz145) April 14, 2021
With 2.37 million subscribers on YouTube, the Your Narrator channel shares videos of the host playing virtual reality games. It promises funny and random moments. The channel is among virtual reality gaming channels that are becoming more popular on YouTube.
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