1. What does IZEA do?
IZEA helps connect brands with influencers for sponsored opportunities. Our main focus used to be sponsored blog posts and sponsored tweets which we used to execute through SocialSpark.com and SponsoredTweets.com (these platforms may be familiar to some of you) but with the introduction of our new platform, The Sponsorship Marketplace, we’re able to provide sponsored opportunities across so many more social platforms now!
2. What is The Sponsorship Marketplace?
The Sponsorship Marketplace (TSM) will now combine all sponsored social opportunities provided by IZEA into one central location. We are now able to execute sponsored social campaigns across blogs, Twitter, Instagram, YouTube, and Facebook just to name a few.
3. Do I have to pay to be a part of The Sponsorship Marketplace?
The Sponsorship Marketplace has three plan options available which you can view here. The first plan is free and will still allow for us to send endless direct campaign offers for you to participate in (ones you don’t have to bid on). There is no limit on the amount we can send you and the amount you can accept to participate in, it will however place a limit on the amount of bids you can put in each month.
You are allowed three (3) bids per month under the free plan. The second plan is $1 per month and allows for endless bidding.
4. What is bidding?
Bidding is a newly introduced concept that was not available in SocialSpark or in SponsoredTweets. This is a new way of allowing us to bring you more business for campaigns you many not have previously received direct offers for in the past. You will be in control of these and will need to regularly log into your TSM account to see if any new bidding opportunities are available to you on your dashboard. If you see one you think you’d be perfect for, you will be able to read the requirements, write a short pitch as to why you’re a great fit, and then place a bid on that opportunity. One of three things will happen to your bid:
a) It will be approved at the price you submitted
b) It will be declined
c) It will be sent back to your for price negotiations
Please note, you will still be able to receive direct offers that do not involve any bidding. Bidding will not replace this, and this feature is still very much alive.
5. “How come I’m not getting any opportunities?!”
Have you filled in all the different sections of your TSM account correctly? Click here to see how to adjust your TSM account to optimize campaign opportunities.
6. Will SocialSpark.com and SponsoredTweets.com be closing?
Yes. Both platforms are still running for the time being to allow existing campaigns to come to an end and to allow influencers to cash out any existing balances they may have in the two platforms:
SponsoredTweets: All new sponsored tweet campaigns have already started running through TSM. Please note, your Sponsored Tweets account will not be transferred over automatically, you will need to do this yourself if you wish to continue receiving sponsored tweet opportunities. See steps above in question 2 to create your new account. The SponsoredTweets cash out fee has been removed for your convenience to allow you to withdraw your remaining balance.
SocialSpark: SocialSpark is still running sponsored blog campaigns for the time being until TSM is ready to execute a sponsored blog campaign. Please note, your SocialSpark account will not be transferred over automatically, if you would like to continue receiving sponsored blog post opportunities, you will need to do create a new account yourself. See steps above in question 2 to create your new account.
We do not have a final closing date for SocialSpark or SponsoredTweets just yet but it will be in the very near future. When we do, it will be communicated with all existing members via email and our social accounts!
7. Want to view some examples of sponsored campaigns we’ve worked on?
Here are some great examples of sponsored content that influencers in our network have participated in through IZEA. This includes highlights of our new offerings across YouTube and Instagram!
1. Sponsored blog post: Vera Bradley
2. Sponsored blog post: Puerto Rico Tourism
3. Sponsored YouTube video: TRESemmé
4. Sponsored YouTube video: Slimfast
5. Sponsored Instagram photo: Duck Tape
6. Sponsored Tweet: Turkish Airlines
7. Sponsored Tweet: PF Changs
