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Consumer technology is a fast moving field, as tech giants and ambitious startups race to offer the latest and greatest gadgets to the public. Bloggers and journalists who cover this sector need to be savvy and sharp, ready to write about changes in market trends and unexpected tech unveilings.

Fortunately, many writers out there are up to the task. You can find their work on news blogs like TechCrunch and traditional news outlets like the New York Times. Here’s a list of writers to rely on to cover the technological twists and turns that await us in 2020.

Paul Thurrott

Technology analyst Paul Thurrott has been covering the tech industry for decades. He’s the head of the tech blog Thurrott, which covers everything from smart home developments to the latest Xbox gaming news. This expert lends his insights to three podcasts, all based on tech. He’s also authored more than 25 books, most which are based on Microsoft Windows products.

You can keep up with Thurrott on Twitter. His account, @thurrott, has more than 114K followers.

Amit Agarwal

Google expert Amit Agarwal established a tech blog called Digital Inspiration in 2004. He holds the distinction of being the first professional blogger in India. Some of his 2020 writings include “A Better Way to Embed PDF Documents in Web Pages” and “Write Google Scripts using Modern JavaScript ES6”

Aside from on his blog, Agarwal shares content on multiple platforms, including Twitter, Facebook and YouTube. His YouTube account, which has more than 60K subscribers, is home to all sorts of Google-related tutorials.

Todd Bishop

Alongside fellow journalist John Cook, Todd Bishop co-founded GeekWire in 2011. The site covers tech innovations and start-ups. Bishop himself has an interest in subjects like virtual reality gear and apps. He’s also interested in e-commerce, so he frequently reports on the movements of industry giants like Microsoft, Apple and Google. To get the latest updates from Bishop, either check in regularly with the GeekWire site or follow his Twitter account, @toddbishop.

Sarah Perez

Sarah Perez became a full-time blogger in 2008; prior to that, she worked in I.T. and blogged as a hobby. Now she’s a writer for TechCrunch, a site that covers startups, apps and gadgets. In 2020, she seems to be reporting on everything from the restructuring of Hulu to the latest mobile apps that are drawing in millennial consumers.

Look for updates from Perez on Twitter. Her account, @sarahintampa, has more than 61K followers, and she often uses it to draw attention to TechCrunch’s latest content.

Mary Jo Foley

Mary Jo Foley has 30 years of experience in covering the tech world, so she’s able to provide readers with valuable insights into the industry. She’s written for publications like ZDNet and eWeek, and she specializes in reporting on Microsoft news.

Foley is a co-host on the Windows Weekly podcast, where she chats with Paul Thurrott about tech developments. She’s also the author of the 2008 book “Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era.”

Foley is very active on Twitter. She shares most of her blog and podcast updates via the Twitter account @maryjofoley.

Matthew Panzarino

While Foley keeps up with Microsoft, readers can turn to Matthew Panzarino for a dose of Apple news. Panzarino is the editor-in-chief at TechCrunch. Prior to taking on his current position, Panzarino worked for the tech blog The Next Web and ran a photography business.

Follow his Twitter account, @panzer, to find plenty of informative and silly tweets. He’s also on Instagram, where you can get a peek into his personal life and check out his fashion sense.

Daniel Cooper

Daniel Cooper left behind a career in financial services and found himself becoming an influential voice in the consumer tech field. This United Kingdom-based tech expert is now senior editor for Engadget, a news site that covers industry news and provides reviews of high-tech gear. In 2020, he’s written articles covering the latest moves from tech companies like Nintendo, Spotify and Twitter.

Erin Griffith

Erin Griffith is a tech journalist for the New York Times. She arrived at the renowned publication after working for publications like Fortune, Adweek and WIRED. Her writings mostly focus on the ups and downs of various tech start-ups.

Griffith frequently shares content and quips on Twitter. Her account, @eringriffith, has more than 57K followers. Her tweets often cross into politics and entertainment, so she’s an informative person to follow if you want more than just tech updates.

If you’re a marketer for a young (or old) tech brand, look to tech bloggers to help you promote your business. Most bloggers are active on social media, where they can use their expertise to bring credibility to your brand and spread awareness of your services. Begin your search for tech influencers with IZEA, and you’re sure to find a reliable partner.