Swimsuit influencers are not just flaunting their poolside looks but are shaping trends and influencing the purchasing decisions of millions. If you’re a marketer for a fashion brand or an avid social media user keen on staying ahead of the curve, this list of top swimsuit influencers can help. These personalities are sharing their poolside outfits and driving the narrative for what’s hot and what’s not in the swimwear industry.
The top 12 swimsuit influencers
Georgia — Strawberrymilkmob
To over 2.1M followers on TikTok, Georgia, or “strawberrymilkmob” has become popular for her stylish bikini brand that went viral on the app. The Canadian influencer showcases her latest styles and trendy suits.
Danielle Bernstein — WeWoreWhat
Danielle launched her clothing line as a sophomore in college, and her bikinis have been popular ever since. Her brand has over 287K followers on Instagram who follow for iconic summer styles and bikinis.
Francesca Aiello
Francesca is the brilliant mind behind the famous Frankie’s Bikinis brand, which has attracted more than 1.4M followers on Instagram. She shares her favorite swimsuits and styles and knowledge of fashion for her own 420K followers.
Shea Marie
Shea has created one of the most successful luxury swimwear and resortwear brands. Same Los Angeles has become a trendy swimwear brand and Shea uses her platform to share her recent styles and her success.
Ashley Torres
Ashley is the creator of Everyday Pursuits, a fashion and swimwear brand that is size-inclusive. Her style has helped her land 231K followers on Instagram, where she shows off her swimsuits and more.
Halley Elefante
Halley takes to Instagram to share sustainable swimwear and show off her brand, The Salty Blonde. Her brand often teams up with other fashion brands like Resa.
Jojo Fletcher
You may remember her from her time with the “Bachelor” franchise, but Jojo is now a fashion and lifestyle influencer with one of the most popular bikini collections with Cupshe. She shares the swimsuits with her 2.6M Instagram followers.
Rianna — riannagail
Rianna considers herself an “unfiltered bestie” to her 39.8K followers on TikTok as she shares fashion, beauty and swimsuits. She shows off her latest bikini purchases to inspire her followers.
MK — bymyakae
MK has become the go-to girl for over 266.3K followers for Amazon fashion inspiration and recommendations. She shares the bikinis she found on Amazon and lots of colorful styles.
Natalie Zacek
Natalie is a Florida girl who loves and the beach and takes to TikTok to showcase swimsuits in her unique way. Her beach vlogs capture her fun sense of fashion for her 1.4M followers. She also has a YouTube video on her favorite bikinis of the year.
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